“These themes are hand-picked for their outstanding design quality, features, and customer reviews.”
Build your audience!
If you’ve got the content, all you need is a gorgeous design to feature that content. That’s where the theme comes in.
Of course, if you’re just getting started then you may not want to shell out $50 for a WordPress theme.
The themes showcased in this collection are all completely free and made to work wonderfully with fashion blogs and eCommerce stores. They include flexible and easy-to-use features, and they all look fantastic on mobile devices.
Keep scrolling to reach the #1 pick.
Interested in seeing the premium options? Visit our collection of the best premium fashion WordPress themes now.
Free fashion themes
Make sure to visit each demo site and test it out on your phone too. Since these are free themes, you can even preview them from within your WordPress admin dashboard without committing yet.
Here are my top picks for best fashion WordPress themes for 2021.
1. Chosen by Compete Themes
The free Chosen WordPress theme has an elegant and minimalist style that makes it the perfect choice for fashion blogs.
Chosen has a two-column layout with large Featured Images. Visitors can quickly scroll through many of your posts with this visual grid design. The post pages have a single-column style that removes all distractions so readers focus on your images and other in-post content.
Regarding features, Chosen includes more than 50+ social media icons, a custom logo uploader, and search bar that can be added or removed with the click of a button. If you want more layouts, custom colors, and additional features, make sure to check out the Chosen Pro upgrade.
2. Poet by Compete Themes
Poet is an Author child theme with a new color scheme. It has a persistent left sidebar that keeps the menu within reach at all times. Visitors will have no trouble navigating between the various posts and pages you publish on your site.
The Poet theme is also WooCommerce compatible which means you can add a complete eCommerce store to your site in addition to your blog. Use content marketing on the blog to bring in new visitors and promote the items on your shop.
As a child theme, Poet inherits all the customization options found available in Author. Features include custom logos, an avatar uploader for the top of the sidebar, and various blog display options.
3. Apex by Compete Themes
You’ll love Apex for creating a minimalist fashion blog. The large Featured Images make it easy to highlight your latest looks, and you can add as many image galleries as you want within every post.
Apex uses a handwritten font for the site title which makes a strong first impression, and you can change this to any font you want with the Apex Pro upgrade. Alternatively, you can replace the site title with a logo image.
Apex is responsive which means it adapts the size of the screen it’s viewed with. Your site will display beautifully on mobile devices, tablets, and widescreen monitors. You can add all of your social profiles to the header, add an About Me widget to the search bar, and make all the customizations you need to personalize your fashion WordPress site with the free Apex theme.
4. Blossom Fashion by Blossom Themes
The Blossom Fashion theme is sophisticated and clean. The clean white aesthetic is the perfect backdrop for your images and videos.
One feature that sets this theme apart is its extensive integration with the WooCommerce plugin. The shop page and individual product pages look amazing. Plus, there’s a shopping cart built into the header which may alert casual readers of the presence of your shop leading to more sales and customers.
In addition to the beautiful blog and eCommerce store designs, Blossom Fashion is made with SEO-friendly code to help you get more organic search traffic. Plus, it’s fully translatable and supports RTL languages. Overall, it’s a gorgeous and flexible theme, and worth considering for your fashion website.
5. Catch Vogue by Catch Themes
Catch Vogue’s persistent left sidebar make it a stand out choice for your fashion WordPress website. The homepage has a customizable design that goes beyond simple blog and portfolio layouts.
There are a few extra templates available in Catch Vogue. You can add an additional sidebar to the right of the post content or fill the entire available space with the post content. The full-width template is great if you want lots of space to include a portfolio gallery.
When it comes to adding galleries, Catch Vogue works with WP’s built-in gallery feature and all of the most popular image gallery plugins. You’ll find this theme especially practical if you frequently publish portfolios or lots of images of your outfits.
Want to save a few bucks?
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Which free fashion theme is best?
Chosen is our top recommendation. Its aesthetic makes it a particularly good fit for fashion websites. The elegant style mixed with the oversized Featured Images
That said, you should test out all of these free themes on your site to find out which one you like best.
If you’ve got questions about these free fashion WordPress themes, make sure to post in the comments section below.
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Ben Sibley, Compete Themes founder