WordPress developers have more opportunity than ever before to make money selling premium themes and plugins. The CMS’ popularity grows daily, and as announced by Matt Mullenweg at the 2013 State of the Word, WordPress now powers 18.9% of all websites.
The profitability of themes and plugins is no secret and has lead to a few marketplaces opening shop. While the idea of forking over 30-50% of your sales to someone else might not excite you, these marketplaces are making people millionaires.
Here are 8 places to sell your WordPress themes and plugins right now.
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Themeforest is the most popular theme marketplace on the web and probably the best place to sell WordPress themes online. The high traffic website is a guaranteed way to make some sales if you can get a theme approved (the standards are very high these days). New authors keep 50% of all sales, a commission that increases up to 70% the more you sell on the site.
Update: Check out this in-depth analysis of ThemeForest by Freemius to see if selling on TF might be right for you.
CodeCanyon is another marketplace by Envato. If you’re looking to sell WordPress plugins, CodeCanyon is a good candidate for your products.
As a plugin developer looking to make money, your options are basically to release freemium plugins into the WordPress plugin repository, or try to sell plugins on your site. With CodeCanyon, you can skip the hassle of building a freemium model, and you’ll immediately reach a wide audience which is perhaps the hardest part of selling your own plugins online.
Update: Here’s another research post from Freemius on the numbers behind CodeCanyon.
3. Mojo Themes
UPDATE: Mojo Themes and Mojo Code are being closed. Join the new Mojo Marketplace instead to sell your themes and plugins.
Mojo Themes, a quickly growing marketplace has nearly 1,000 themes & templates listed. While smaller than themeforest, Mojo is a growing marketplace and a serious contender for listing your products.
Like Themeforest, Mojo Themes gives you 50% of sales initially as an exclusive author, and allows you to keep up to 70% as you sell more.
4. Mojo Code
Mojo has another marketplace for scripts and plugins called Mojo Code.
As an even newer marketplace, Mojo Code is sitting at just 75 products right now. It doesn’t have the same level of activity as CodeCanyon now, but maybe that will change with time.
5. WP Eden
WP Eden allows other to upload and sell WordPress themes and plugins on their growing marketplace.
While WP Eden doesn’t have the scale of other marketplaces, it’s a good opportunity to create a new revenue stream for any developer selling themes and/or plugins.
ThemeSnap is a marketplace for WordPress and Drupal themes as well as html templates.
Any theme designers should consider submitting their work to this marketplace where they can earn up to 75% commissions.
7. WP Shop
Launched this July, WP Shop is a new marketplace for theme designers to sell their work.
WP Shop also allows developers to submit free themes, so you could leverage the platform for additional distribution of your free themes as well.
8. Creative Market
Creative Market allows designers to sell WP themes, templates, and all manner of graphic design goods on their site. Creative Market is different from the other marketplaces in that there is no review process.
You can upload your WordPress theme and start selling with the guarantee of your theme appearing on the site. They still take a commission, but give you a space online to sell and market your products.
Codester is another great place to sell your WordPress themes and plugins.
Not just for WordPress products, they also list scripts, apps, and graphics for sale as well. If you have any graphics left over from designing your product, this can be a great way to monetize those byproducts too.
Commissions are set at 70% for veterans and newbies alike. No minimums or exclusivity required.
So what do you do?
Do you sell on your own and make your products non-exclusive on all the marketplaces? Or, stay exclusive? There’s no right or wrong way, so let us know in the comments. How do you sell your WordPress products?