8 Best Marketplaces to Sell WordPress Themes & Plugins

Ready to join thousands of other WordPress businesses?

The trouble with getting started is that you don’t have a platform yet.

If you just launched your site, you’ll end up announcing your new theme or plugin to a tiny audience. That will translate into disappointing sales.

So what do you do?

You release your awesome new product in an established marketplace with thousands of hungry buyers.

The best WordPress marketplaces

There are eight different marketplaces you can utilize to expand your reach and get your products into more buyers hands.

I’ll provide my opinion on the best course of action at the end of this article, so make sure to keep reading if you want a little insight beyond the marketplace recommendations.

Here are 8 places to sell your WordPress themes and plugins right now.

1. Themeforest

Themeforest is the biggest WordPress theme marketplace on the web. It’s run by Envato which has a number of other marketplaces for digital goods too.

Themeforest boasts over 40,000 themes & templates that have been published on the site by over 3,00 authors.

Themeforest

The huge traffic this website gets will help you get your first few sales and then it’s off to the races. That said, you aren’t guaranteed to earn a lot by simply getting listed here. Furthermore, you need to make a really high-quality theme to get included these days, so make sure to bring your best work.

If you sell your products exclusively on Themeforest, you’ll earn 62.5% of each sale. Your commissions increase consistently as your total sales increase. Once you reach $75,000 in total sales on their platform, you’ll keep 87.50% of each sale. Non-exclusive authors get only 45%.

Update: Check out this in-depth analysis of ThemeForest by Freemius to see if selling on TF might be right for you.

2. CodeCanyon

CodeCanyon is another popular marketplace by Envato.  If you’re looking to sell WordPress plugins, CodeCanyon is a good candidate for your products.

Codecanyon

As a plugin developer looking to make money, your options are basically to release freemium plugins into the WordPress plugin repository, or try to sell plugins on your site. With CodeCanyon, you can skip the hassle of building a freemium model, and you’ll immediately reach a wide audience which is perhaps the hardest part of selling your own plugins online.

The CodeCanyon commissions scale the same way as Themeforest.

Update: Here’s another research post from Freemius on the numbers behind CodeCanyon.

3. TemplateMonster Marketplace

TemplateMonster has been a popular theme marketplace for years now, and we frequently recommend their products in our theme collections.

As of 2017, TemplateMonster now lets outside WordPress developers and designers submit their products for listing on their marketplace.

TemplateMonster

Exclusive authors earn 50% to start with and up to 70% once reaching $100,000 in total sales. New authors get the full 70% for their first 3 months which is a nice bonus for getting started with their platform. Non-exclusive authors earn 40% which is similar to most other options listed here.

4. Mojo Marketplace

The Mojo Themes and Mojo Code marketplaces combined a few years ago to create the new Mojo Marketplace platform.

Mojo Marketplace

While not as popular as Themeforest, one draw of Mojo Marketplace is that they integrate directly with hosting platforms like HostGator. This means a lot of brand new WordPress users will find your themes and plugins right when they create their site.

Mojo Marketplace commissions for exclusive authors range from 50-70%. Non-exclusive authors keep 50% of all sales.

5. ThemeSnap

ThemeSnap is a marketplace for WordPress and Drupal themes as well as HTML templates.

ThemeSnap

While not as popular as the other marketplaces, ThemeSnap does have very competitive commission rates. You start at 55% and can earn up to 75%. Furthermore, this is true for both exclusive and non-exclusive authors.

If you want to sell Drupal or Joomla themes in addition to WordPress themes and be a non-exclusive author, this would be an excellent marketplace to consider.

6. Creative Market

Creative Market allows designers to sell WP themes, templates, and all manner of graphic design goods on their site. Creative Market is different from the other marketplaces in that there is no review process.

Creative Market

Authors get a flat rate of 70% of every sale whether they are exclusive or not. As a creative marketplace, you can list any other design assets you’ve made including fonts, photographs, and icons. If you make any of these elements while creating your theme, you could package them up for sale separately on Creative Market too.

7. Codester

Codester is another great option to sell your WordPress themes and plugins.

Codester

Not just for WordPress products, they also list scripts, apps, and graphics for sale as well. Codester emphasizes code and scripts over themes, so it could be an awesome website to list your WordPress plugins.

Commissions are set at 70% for veterans and newbies alike. No minimums or exclusivity required.

8. WordPress.org

WordPress.org has a separate theme repository and plugin repository where you can list your WordPress products.

WordPress Website

While you don’t actually sell your themes and plugins on wordpress.org, you can submit them for review and get them published as long as they are free. The distribution you get from their site is massive, so you’ll get lots of downloads.

When launching Compete Themes, I opted to utilize the WordPress theme repository and sell premium upgrades to monetize my work. This is a popular strategy for both plugin and theme authors these days.

Which marketplace should you use?

There’s no right or wrong approach, but here are a few ways you could approach building your WordPress business.

Exclusive authorship

If you want to start making sales right away from a premium theme, your best bet is probably Themeforest. For plugins, try CodeCanyon. These marketplaces are extremely popular and have exclusive authors making millions.

As an exclusive author, you can actually earn a higher commission than any other platform once you reach the $75,000 sales threshold and hit the 87.50% commissions.

The main downside of this approach is that you resign a lot of control over your business to Envato, so you’ll still want to try and build a popular website of your own if you pick this strategy.

Freemium

Another way to quickly get lots of downloads is to use the theme or plugin repository on wordpress.org. In addition to getting tons of traffic, the other benefit is that you can sell your premium version from your site. So instead of keeping let’s say 70% of each sale, you’ll keep about 97% after paying for payment processing to PayPal or Stripe.

The challenge here is that it is harder to create, manage, and market a separate premium upgrade, and you will have lots of free users to support if you want to manage a positive reputation.

Non-exclusive author

The last viable option is to create premium themes and/or plugins and list them on your site for sale. Then signup as a non-exclusive author on all of the marketplaces listed here. If you focus on growing your site and simply view them as a way to get more sales, the 45-70% commissions won’t seem so low.

The downside is that it may get complex managing your products on your site and multiple different platforms at once. It could be challenging to release new updates and create a simple onboarding flow after customers make a purchase.

Which marketplace will you use?

Will you use a marketplace or sell on your own site? Freemium or premium?

There’s no right or wrong way, so let us know in the comments. How do you sell your WordPress products?

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40 Comments

  1. Greg Winiarski Greg Winiarski

    The #10 option is to promote plugin theme/plugin on your site, it’s harder to pull off, but you avoid paying comissions to the middle man.

    If someone is looking to sell via marketplaces then using ThemeForest or CodeCanyon makes most sense as these sites are probably getting more traffic than the other 7 combained, also they do rank well in Google.

    • Ali Ali

      Selling on a marketplace like themeforest is waste of time from my point of view,
      By their example about their commission,
      if you sell a $100 item, they will receive $20 from the buyer plus 37% from remaining $80 (about $30),
      And you have to pay an additional 30% for tax (because they want to live in US 😀 ),
      So they will receive $50, US government receive $30 and you will receive about $20
      It’s modern slavery not work

  2. Jamie Walsh Jamie Walsh

    Just bought a theme from gridgum.com which was really quite good, I have used themeforest too, i suppose there is so many out there now it just comes down to exactly what you are looking for in a theme or template

  3. kelly kelly

    Sellfy and Etsy too. Nice list!

  4. Frederick Frederick

    Great list! You could have look at http://www.codester.com . We offer a 70% flat fee without any exclusivity restrictions.

    • Ben Sibley Ben Sibley

      Hey Frederick,

      Thanks for sharing, I hadn’t heard of Codester yet.

  5. Lutfar Lutfar

    Hello thanks for your great review,I think these are the top WordPress market place by the way i think themeforest is best all of them.
    I love themeforest because they provide free Author support!
    Last few month ago i was bought a wordpress theme and plugin and they supported me to installed the theme and set up the plugin !
    Thanks again bro placed theme forest top of the list !

  6. Mayank Roy Mayank Roy

    Hi Admin,
    When I was looking for free theme sites then I found this site in the top and after reviewing the list, I found all of them very helpful to me. I want to say only thanks to you for sharing this amazing list.

  7. Md Abul Bashar Md Abul Bashar

    There is awesome article, i need marketplace lists, when i search on google then this page is top 1 list. and i get 8 marketplace, already i know 2 marketplace, themeforest.net and mojo, but today i know new 6 marketplaces, thanks for share.

  8. Aslam Hasib Aslam Hasib

    Hi, You can also another marketplace
    Devitems
    http://devitems.com/

  9. emily emily

    nice collection. I also sold our WordPress themes on above marketplaces. Moreover, I also would like to suggest another marketplace for WordPress themes, that is http://freemiumdownload.com/
    it’s an effective marketplace

  10. Anupam Agrawal Anupam Agrawal

    I mostly prefer Themeforest and mojo themes. But thanks for sharing others. Now i have more choice.

  11. Sami Yilmaz Sami Yilmaz

    Very nice marketplaces list! You could have look at http://www.codegrape.com . We offer a 70% commission for authors and 50% for referrals.

  12. HireWPGeeks HireWPGeeks

    Pretty handy list of sites where you can sell your WP themes & plugins. But the best places to sell your WP product is surely Themeforest.

  13. Sagheer Sagheer

    Hello, I just visited olanding.com, downloaded an HTML landing page roofers. I am sure this is also a good market place of landing pages templates.

  14. James James

    There is a new one being started by a bunch of elite themeforest authors. It’s called theme-market.com. They focus soley on themes, allow sale of services and template authors that sign up pre-launch keep 80%

    I also hear you can sell services there so it’s a great extra revenue stream.

  15. makhanasa sandip makhanasa sandip

    thank you for suggest sites.

  16. Ganesh Ganesh

    There is new marketplace http://www.sourcecode.guru they offer 70% to 85% for authors.
    I have recently visited this marketplace and I think they are new but pretty impressive. the sale android codes as well as website themes.

  17. Khalil Uddin Khalil Uddin

    Hi, You can also another marketplace
    ReadyTheme

    https://readytheme.net

  18. Ashley Jones Ashley Jones

    BEWARE!! of buying anything from Themeforest. Authors put up themes then disappear leaving you holding the bag and losing thousands of $$$ Custom solutions may work best if you’re thinking long-term

    • BigBankClub BigBankClub

      I have bought over 100 products. This has only happened 1 time for myself. Over a period of 7 years.

  19. steven embry steven embry

    Hi, The best Premium Theme Shop came across was http://themeshop.xyz. I seen like over 1600 themes on that webpage. All themes were categorized made it very easy for me to find what I was looking. See new WordPress themes updated on that site everyday. I believe that site is hooked through theme forest.

  20. charan charan

    This is what i’m looking for ? which the best place to sell themes online… thanks for sharing and also for the commenters suggested some marketplaces will definitely look after them..

  21. Troy Troy

    Nice list..themeforest is good..

  22. Faraz Frank Faraz Frank

    I have a product with a cost $100.

    If I add this product on all above market palace then which will be best beneficial for me?

    Guys! please share an opinion, this will be beneficial for all seller and developers.

    Thanks
    Frank

    • Ben Sibley Ben Sibley

      Hi Frank,

      Themeforest is the biggest marketplace and typically the one that generates the most sales for developers. That said, the only way to know for sure is to try each of them out. After a few months on each platform, you’ll be able to choose which marketplace(s) is best for you.

  23. ImGyba ImGyba

    Good article. I believe that these platforms are thefs. To take 25-50% of the price?!?!! I understand to take a commision 5-10% maybe… but 50%… roberry 🙁

  24. Ron Wheatby Ron Wheatby

    Great list, thanks! Here’s also awesome stats on the best theme marketplaces to sell your themes. http://www.themeshunter.com/stats/ It includes detailed analysis of each marketplaces which provides additional insight on where is the best place for selling your own products.

  25. tony phine tony phine

    Thanks you.
    Many great market.

  26. BigBankClub BigBankClub

    WP Shop is no longer 🙁

  27. Elias Sierra Elias Sierra

    How can you guys offer 70% to the author and 50% to the referral? I am guessing that to get that 70% you need to be in certain tear?

    Anyway, I’d like to see more of ‘digital products’ selling platforms in this list that might offer better rates for authors by not being exclusive to WP Themes.

    Any to share?

  28. joomlastars joomlastars

    Hello,

    Themeforest is best from all.

    Thanks 🙂

  29. Worrick Rupakheti Worrick Rupakheti

    Hi Ben,
    Thanks for sharing such an amazing list of themes/ plugin marketplace. I also request you to have a look on http://wpall.club. This is a latest marketplace that sells best themes and plugins. I hope you will include WPAll Club next time when you update this blog.

    —————-
    Thank You!!
    Worrick

  30. vijay vijay

    Thank you so much for this blog, I have founded great site where I can buy my themes.

  31. Josh Josh

    Hello friends,
    I have great themes that I’m working on but will like to create my MarketPlace for them.
    Can anyone help with the needed Vendor/Marketplace plugins that I can use.
    Tired of trying what will not work.

    Is there any plugin that can give me result like: Themeforest, MojoMarket, and so on.

    thanks

  32. Dilip Khatri Dilip Khatri

    Really enjoyed reading such a huge blog about “Best Selling WordPress themes plugins marketplace”. Appreciate your hard work 🙂 It would be great if you could mention http://wpoperation.com on this list. Hope you will do it when you update this blog next time.
    Cheers,
    Dilip

  33. Deepak Singla Deepak Singla

    The list is good.
    I would like to include TemplateToaster in the list where you can sell your WordPress themes/plugins. It has a marketplace with large audience making it easy for you to make money.

  34. Jackson Jackson

    Great source Competethemes.com
    now I can sell my plugin to anyone.
    Thanks for the share.

  35. Ali M Ali M

    cool info thks, but which theme to use to create a freelance marketplace like freelancer.com, upwork.com or singapore8.com pls tell me here

    • Ben Sibley Ben Sibley

      If you want to create your own marketplace site for freelancers, check out MicrojobEngine.

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