8 Marketplaces to Sell WordPress Themes & Plugins

WordPress developers have more opportunity than ever before to make money selling premium themes and plugins.  The CMS’ popularity grows daily, and as announced by Matt Mullenweg at the 2013 State of the Word, WordPress now powers 18.9% of all websites.

The profitability of themes and plugins is no secret and has lead to a few marketplaces opening shop.  While the idea of forking over 30-50% of your sales to someone else might not excite you, these marketplaces are making people millionaires.

Here are 8 places to sell your WordPress themes and plugins right now.

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1. Themeforest

Themeforest is one of the major marketplaces by Envato.  Themeforest boasts over 10,000 themes & templates that have been published on the site by over 2,500 authors.


Themeforest is the most popular theme marketplace on the web and probably the best place to sell WordPress themes online. The high traffic website is a guaranteed way to make some sales if you can get a theme approved (the standards are very high these days). New authors keep 50% of all sales, a commission that increases up to 70% the more you sell on the site.

Update: Check out this in-depth analysis of ThemeForest by Freemius to see if selling on TF might be right for you.

2. CodeCanyon

CodeCanyon is another marketplace by Envato.  If you’re looking to sell WordPress plugins, CodeCanyon is a good candidate for your products.


As a plugin developer looking to make money, your options are basically to release freemium plugins into the WordPress plugin repository, or try to sell plugins on your site. With CodeCanyon, you can skip the hassle of building a freemium model, and you’ll immediately reach a wide audience which is perhaps the hardest part of selling your own plugins online.

Update: Here’s another research post from Freemius on the numbers behind CodeCanyon.

3. Mojo Themes

UPDATE: Mojo Themes and Mojo Code are being closed. Join the new Mojo Marketplace instead to sell your themes and plugins.

Mojo Themes, a quickly growing marketplace has nearly 1,000 themes & templates listed.  While smaller than themeforest, Mojo is a growing marketplace and a serious contender for listing your products.

mojo themes

Like Themeforest, Mojo Themes gives you 50% of sales initially as an exclusive author, and allows you to keep up to 70% as you sell more.

4. Mojo Code

Mojo has another marketplace for scripts and plugins called Mojo Code.

mojo code

As an even newer marketplace, Mojo Code is sitting at just 75 products right now. It doesn’t have the same level of activity as CodeCanyon now, but maybe that will change with time.

5. WP Eden

WP Eden allows other to upload and sell WordPress themes and plugins on their growing marketplace.

wp eden

While WP Eden doesn’t have the scale of other marketplaces, it’s a good opportunity to create a new revenue stream for any developer selling themes and/or plugins.

6. ThemeSnap

ThemeSnap is a marketplace for WordPress and Drupal themes as well as html templates.


Any theme designers should consider submitting their work to this marketplace where they can earn up to 75% commissions.

7. WP Shop

Launched this July, WP Shop is a new marketplace for theme designers to sell their work.

wp shop

WP Shop also allows developers to submit free themes, so you could leverage the platform for additional distribution of your free themes as well.

8. Creative Market

Creative Market allows designers to sell WP themes, templates, and all manner of graphic design goods on their site. Creative Market is different from the other marketplaces in that there is no review process.

creative market

You can upload your WordPress theme and start selling with the guarantee of your theme appearing on the site. They still take a commission, but give you a space online to sell and market your products.


9. Codester

Codester is another great place to sell your WordPress themes and plugins.

screenshot of codester.com

Not just for WordPress products, they also list scripts, apps, and graphics for sale as well. If you have any graphics left over from designing your product, this can be a great way to monetize those byproducts too.

Commissions are set at 70% for veterans and newbies alike. No minimums or exclusivity required.

So what do you do?

Do you sell on your own and make your products non-exclusive on all the marketplaces?  Or, stay exclusive? There’s no right or wrong way, so let us know in the comments. How do you sell your WordPress products?

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  1. The #10 option is to promote plugin theme/plugin on your site, it’s harder to pull off, but you avoid paying comissions to the middle man.

    If someone is looking to sell via marketplaces then using ThemeForest or CodeCanyon makes most sense as these sites are probably getting more traffic than the other 7 combained, also they do rank well in Google.

    • Ali Ali

      Selling on a marketplace like themeforest is waste of time from my point of view,
      By their example about their commission,
      if you sell a $100 item, they will receive $20 from the buyer plus 37% from remaining $80 (about $30),
      And you have to pay an additional 30% for tax (because they want to live in US 😀 ),
      So they will receive $50, US government receive $30 and you will receive about $20
      It’s modern slavery not work

  2. Jamie Walsh Jamie Walsh

    Just bought a theme from gridgum.com which was really quite good, I have used themeforest too, i suppose there is so many out there now it just comes down to exactly what you are looking for in a theme or template

  3. Sellfy and Etsy too. Nice list!

  4. Great list! You could have look at http://www.codester.com . We offer a 70% flat fee without any exclusivity restrictions.

    • Hey Frederick,

      Thanks for sharing, I hadn’t heard of Codester yet.

  5. Hello thanks for your great review,I think these are the top WordPress market place by the way i think themeforest is best all of them.
    I love themeforest because they provide free Author support!
    Last few month ago i was bought a wordpress theme and plugin and they supported me to installed the theme and set up the plugin !
    Thanks again bro placed theme forest top of the list !

  6. Hi Admin,
    When I was looking for free theme sites then I found this site in the top and after reviewing the list, I found all of them very helpful to me. I want to say only thanks to you for sharing this amazing list.

  7. There is awesome article, i need marketplace lists, when i search on google then this page is top 1 list. and i get 8 marketplace, already i know 2 marketplace, themeforest.net and mojo, but today i know new 6 marketplaces, thanks for share.

  8. Hi, You can also another marketplace

  9. nice collection. I also sold our WordPress themes on above marketplaces. Moreover, I also would like to suggest another marketplace for WordPress themes, that is http://freemiumdownload.com/
    it’s an effective marketplace

  10. I mostly prefer Themeforest and mojo themes. But thanks for sharing others. Now i have more choice.

  11. Very nice marketplaces list! You could have look at http://www.codegrape.com . We offer a 70% commission for authors and 50% for referrals.

  12. Pretty handy list of sites where you can sell your WP themes & plugins. But the best places to sell your WP product is surely Themeforest.

  13. Hello, I just visited olanding.com, downloaded an HTML landing page roofers. I am sure this is also a good market place of landing pages templates.

  14. There is a new one being started by a bunch of elite themeforest authors. It’s called theme-market.com. They focus soley on themes, allow sale of services and template authors that sign up pre-launch keep 80%

    I also hear you can sell services there so it’s a great extra revenue stream.

  15. thank you for suggest sites.

  16. Ganesh Ganesh

    There is new marketplace http://www.sourcecode.guru they offer 70% to 85% for authors.
    I have recently visited this marketplace and I think they are new but pretty impressive. the sale android codes as well as website themes.

  17. Hi, You can also another marketplace


  18. BEWARE!! of buying anything from Themeforest. Authors put up themes then disappear leaving you holding the bag and losing thousands of $$$ Custom solutions may work best if you’re thinking long-term

    • BigBankClub BigBankClub

      I have bought over 100 products. This has only happened 1 time for myself. Over a period of 7 years.

  19. steven embry steven embry

    Hi, The best Premium Theme Shop came across was http://themeshop.xyz. I seen like over 1600 themes on that webpage. All themes were categorized made it very easy for me to find what I was looking. See new WordPress themes updated on that site everyday. I believe that site is hooked through theme forest.

  20. This is what i’m looking for ? which the best place to sell themes online… thanks for sharing and also for the commenters suggested some marketplaces will definitely look after them..

  21. Troy Troy

    Nice list..themeforest is good..

  22. Faraz Frank Faraz Frank

    I have a product with a cost $100.

    If I add this product on all above market palace then which will be best beneficial for me?

    Guys! please share an opinion, this will be beneficial for all seller and developers.


    • Hi Frank,

      Themeforest is the biggest marketplace and typically the one that generates the most sales for developers. That said, the only way to know for sure is to try each of them out. After a few months on each platform, you’ll be able to choose which marketplace(s) is best for you.

  23. Good article. I believe that these platforms are thefs. To take 25-50% of the price?!?!! I understand to take a commision 5-10% maybe… but 50%… roberry 🙁

  24. Ron Wheatby Ron Wheatby

    Great list, thanks! Here’s also awesome stats on the best theme marketplaces to sell your themes. http://www.themeshunter.com/stats/ It includes detailed analysis of each marketplaces which provides additional insight on where is the best place for selling your own products.

  25. tony phine tony phine

    Thanks you.
    Many great market.

  26. BigBankClub BigBankClub

    WP Shop is no longer 🙁

  27. How can you guys offer 70% to the author and 50% to the referral? I am guessing that to get that 70% you need to be in certain tear?

    Anyway, I’d like to see more of ‘digital products’ selling platforms in this list that might offer better rates for authors by not being exclusive to WP Themes.

    Any to share?

  28. Hello,

    Themeforest is best from all.

    Thanks 🙂

  29. Worrick Rupakheti Worrick Rupakheti

    Hi Ben,
    Thanks for sharing such an amazing list of themes/ plugin marketplace. I also request you to have a look on http://wpall.club. This is a latest marketplace that sells best themes and plugins. I hope you will include WPAll Club next time when you update this blog.

    Thank You!!

  30. Thank you so much for this blog, I have founded great site where I can buy my themes.

  31. Josh Josh

    Hello friends,
    I have great themes that I’m working on but will like to create my MarketPlace for them.
    Can anyone help with the needed Vendor/Marketplace plugins that I can use.
    Tired of trying what will not work.

    Is there any plugin that can give me result like: Themeforest, MojoMarket, and so on.


  32. Really enjoyed reading such a huge blog about “Best Selling WordPress themes plugins marketplace”. Appreciate your hard work 🙂 It would be great if you could mention http://wpoperation.com on this list. Hope you will do it when you update this blog next time.

  33. Deepak Singla Deepak Singla

    The list is good.
    I would like to include TemplateToaster in the list where you can sell your WordPress themes/plugins. It has a marketplace with large audience making it easy for you to make money.

  34. Great source Competethemes.com
    now I can sell my plugin to anyone.
    Thanks for the share.

  35. Ali M Ali M

    cool info thks, but which theme to use to create a freelance marketplace like freelancer.com, upwork.com or singapore8.com pls tell me here

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