Disclosure: This post may contain affiliate links. Purchasing a product through one of these links generates a commission for us at no additional expense to you.
That’s how much more you spend to get sales from new customers VS existing customers.
If you’re not actively pursuing repeat purchases from your customer base, you’re leaving a ton of revenue on the table (and spending too much).
Email is a proven channel for sustaining long-term relationships with your customers. In fact, it’s probably the #1 tool for getting repeat business from your buyers.
Creating a MailChimp account is a good start, but you’ll need to get your customers into your email list before you can market to them, and that’s exactly what these plugins are for.
Using one of the plugins listed here, you can automatically add new customers to your MailChimp list. You’ll also find options like newsletter widgets, eCommerce 360 support, and automatic group-adding.
Keep reading to find the top recommendations.
MailChimp plugins for WooCommerce
Only highly-rated plugins with strong reviews made it into this post.
The plugins listed here all have unique strengths, but every one of them can handle the basic function of adding WooCommerce customers into your MailChimp list.
Without further ado, here are the best WooCommerce and MailChimp integration plugins.
YITH WooCommerce Mailchimp is a straightforward plugin for adding your WooCommerce customers to MailChimp. Using this plugin, you can choose to add subscribers to your MailChimp list when they checkout or when they register an account on your site.
The best part about this integration is that you can add customers to groups at checkout and even show the available group options for them to select from. This is perfect for letting new customers choose what kind of emails they want from you. You can choose to automatically subscribe new customers to your list or add a checkbox for them to click to subscribe.
The email forms created with this plugin are simple and include some nice customization settings for the colors. You can also use the shortcode or widget to embed a newsletter form anywhere on your site. Lastly, this plugin has full support for “eCommerce 360,” allowing you to send all purchase data to the subscriber accounts in MailChimp.
MailOptin is a lead generation and email automation plugin for WordPress sites. It allows you to convert your website, visitors, to email subscribers via optin forms and send automated newsletters to your subscribers in your email marketing software – including Mailchimp – whenever you publish an article in WordPress.
MailOptin integrates with WooCommerce so you can automatically sync your WooCommerce customers to your Mailchimp email list or give your customers the option to subscribe during checkout while following GDPR regulations.
You can also add your customers to a specific Mailchimp contact list based on the products they purchase, assign tags, and map customer data to custom fields. If you want to get your WooCommerce customers into Mailchimp and create new segments, MailOptin has got you covered.
The Mailchimp for WooCommerce plugin has some big advantages over other plugins listed here. It is free, which is obviously great, and it’s also been developed by the MailChimp creators. If you want simple syncing between your WooCommerce store and MailChimp, it’s a solid option.
On the downside, the integration you get from this plugin is very simple. You don’t have the option to choose different signup triggers, you can’t assign groups at checkout, and there’s no support for tagging subscribers. Regardless of which email subscription plugin you choose, you’ll still get access to all of MailChimp’s powerful eCommerce email marketing tools, so the difference is in how much control you have over the addition of new subscribers from your WooCommerce store.
If you don’t need to add new subscribers to groups or tag them at signup, this plugin will be best for your site because it’s reliable, easy to set up, and completely free.
4. WP Fusion
WP Fusion is different from other plugins here. This plugin isn’t designed exclusively for MailChimp and WooCommerce. Rather, it’s designed to help you integrate any WordPress plugin with any popular marketing tool.
The way it works is actually pretty simple. WP Fusion lets you map your customer fields in WooCommerce to subscriber fields in MailChimp. Then, you can decide on the tags you’d like to add to new customers, which can be customized based on the product they purchase and other criteria. WP Fusion handles everything from there, syncing your WooCommerce customers with your MailChimp subscribers.
If you find a great plugin for integrating MailChimp with WooCommerce, you don’t need WP Fusion. But, things get complicated once you need another plugin integration. For instance, if you add a forum, membership content, or email signup form with another plugin, you’ll also need it to integrate with MailChimp, and your plugin for WooCommerce won’t do that. You might need multiple plugins just to integrate all your plugins with MailChimp. This is where WP Fusion shines. It can handle every single one of these integrations using the same reliable system.
Obviously, I’m a big fan of WP Fusion. It’s not for everyone, but if you expect to have more than one plugin integrating with MailChimp, it’s well worth adding to your site.
WooChimp is a great solution for anyone looking to integrate their WooCommerce store with MailChimp. This plugin makes it simple to send new customers to your MailChimp when they checkout and build your email list.
One awesome feature in this plugin is the bidirectional integration. This means that customer data in WooCommerce is sent to MailChimp and vice-versa. And getting purchase data into MailChimp couldn’t be easier with the one-click option to enable eCommerce 360. You can choose to send a welcome email or allow all order notifications to be handled by MailChimp.
This plugin also allows you to edit subscriber groups directly from your site and add customers to groups when they complete a purchase. You can also pass any order or customer data to merge tags, allowing for more personalized emails. Overall, it’s a great plugin for a WooCommerce MailChimp sync.
Newsletter Subscription is a simple plugin for adding new customers to your email list. This plugin works by subscribing customers to your email list when they checkout and includes a widget with a signup form too.
This plugin isn’t made exclusively for MailChimp; it also works for CampaignMonitor, MailerLite, and ActiveTrail, amongst others. While you can review your subscriber growth and activity in MailChimp, this plugin also adds a simple dashboard widget to your WordPress admin screen where you can see your total subscribers, unsubscribes, and that same data since your last newsletter.
If you want a simple plugin for adding your WooCommerce customers to your MailChimp list, this plugin will be a good choice.
Which Mailchimp WooCommerce plugin is best?
If you’re still unsure which plugin to pick, here are some parting thoughts.
YITH WooCommerce MailChimp is our first pick because it’s easy to use and includes all the integration features you need. In addition to simple list adding, it also has full support for groups and eCommerce 360.
WP Fusion is another top recommendation because of its versatility. If you expect to integrate other plugins with MailChimp or if you need to send your WooCommerce data to another CRM, you’ll make your life way easier by using WP Fusion to handle all of these integrations.
I hope these recommendations helped you to pick the perfect WooCommerce and MailChimp plugin for your site.
Thanks for reading!