How to Easily Make a Coupon Website with WordPress

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Ben Sibley

“Follow the plan outlined here and you can create your own website from scratch without writing any code for less than $300.”

Ah, the coupon marketing site.

It’s a favorite niche site for affiliate marketers and internet entrepreneurs.

As you might already know, these sites can make thousands of dollars per month by earning you commissions for each product sold, but more on that later.

Because a coupon website has a relatively small scope and workload, it’s viable for one person to start and manage the site with little to no help at all, and that brings me to the best part of this model.

Truly passive income

“Passive income” is almost always a misnomer. Most “passive” websites require constant work to maintain earnings or grow at all, but coupon sites aren’t quite the same way.

It’s very possible to setup your coupon website, outsource some link building to an SEO firm, and literally logout for months while it continues to earn.

Knowing this, it shouldn’t be too hard to get motivated and put it in the necessary effort upfront to get this site off the ground

How does it make money?

Coupon websites earn money primarily through affiliate offers.

As an affiliate, you signup for an affiliate program with a vendor and they’ll give you a special affiliate link. Every time someone clicks that link, a cookie is stored on their browser. If they make a purchase from the vendor while the cookie is present, you are awarded a commission.

Simple enough, right?

Since people tend to search for coupons while they are already in the shopping cart or checkout page, your links will have an extremely high conversion rate. That’s what makes coupon sites so profitable. A relatively small amount of traffic can lead to big earnings.

How to make it

There are three main things you need to get a website online:

  • A domain
  • Hosting
  • WordPress

Yes, there are alternatives to WordPress, but I highly recommend using WP for a site like this. In fact, I’m not even sure you could make this type of site with another site builder like Weebly or Wix.

Let’s dive in with the domain first.

Get a domain name

Your domain name is simply the address people visit to reach your site. This website’s domain name is

It can be tricky to find an available domain name these days, especially a .com extension. Try to come up with as many variations as you can and then use a domain registrar like Namecheap to bulk check the availability of them all at once.

Namecheap logo
Namecheap is a solid choice for a domain registrar

You could try to create a brand for an entire niche of coupons like “” or try to get more specific and make a mini-site for one brand like

Make sure to check the TOS for the affiliate program first since some companies may not allow use of their brand name in the URL.

Get hosting

There are plenty of reliable hosts out there, but I always recommend Nexcess.

Nexcess provides more than enough power for a new website, and they’re a host you can grow into. The cheaper shared hosts won’t survive very much traffic before you have to abandon them for a higher quality host.

Nexcess also includes free services like daily site backups and one major feature that makes it extremely helpful for beginners…


When you signup with Nexcess, they create a brand new WP site automatically, so there’s no installation process for you.

With your domain, hosting, and WordPress installed, you’ll have a basic site online and ready to go. The next step will transform your website into an online coupon-sharing platform.

If you’d like more instructions to create your site, you can watch my video course included in my WordPress site building tutorial.

Add a coupon WordPress theme

I know I’m supposed to offer my expert counsel here, but I’m conflicted.

A WordPress theme will completely alter how your site looks and can also add all the functionality you need. Here’s the thing…

There are five themes that can do this and I think they’re all excellent. Without knowing exactly what you have in mind, I’m not sure which one to recommend.

Instead, I’m going to recommend you visit this collection of the top WordPress themes for coupon websites.

Coupon WordPress Themes

All of the themes in that collection are beautiful and feature-rich, but their designs vary wildly from one to the next. I’ll let you decide which one fits your vision best.

Site complete!

Are you surprised?

With the modern tools available, it’s really not hard to create this kind of site. Basically, you just need to find an available domain name, signup with Nexcess and then activate your favorite coupon theme.

Once the coupon theme is activated, there will be lots of options to configure, and that comes mostly down to your own taste and opinions on web design.

It’s important to know that those themes will also add the publishing tools you need to publish coupons alongside regular pages and blog posts on your site.

While the main focus of this guide is how to make your coupon site, I have a few tips for you to build your traffic and income before you go.

How to get traffic and commissions

Coupon sites thrive on search engine traffic. If you’re not already proficient in SEO, that should be a top priority while building this site.

Here’s how it works:

Picture someone who’s on another site about to complete a purchase when they hit the checkout page and see a discount code box. They quickly Google the name of the site plus “coupon” and click on a result. If it’s your site, they’ll find a coupon and click on it which will add the affiliate cookie.

In other words, if you show up on Google, you’ll make money with your website. If you don’t, you won’t. While it’s possible to get direct traffic from people who remember and like your site, this is rather unlikely given the rapid nature of the customer interaction.

Link building has been tough for years now after many Google algorithm changes. However, this is the process that will allow you to slowly rank higher and get more traffic to your site.

With a good strategy, persistence, and the right link building tools, you will find your efforts paying off and your rankings increasing.

Here’s a guide you can follow to get started:

5 Repeatable Link Building Tactics That Real Companies Can Use

You’ll get better at link building over time as you try tactics out and figure out what works for you and what doesn’t. This will also make you better at outsourcing since you can save money and boost your ROI by outsourcing very specific SEO tasks.

Get started today

I hope that wasn’t too overwhelming!

There will surely be some hiccups and hurdles along the way if you’ve never made a site, but you don’t need to write a single line of code or do anything extremely technical.

Not to mention, since you’re creating a WordPress site, you can always find support and tutorials online from the massive WordPress community. Whatever comes up, you can be sure to find a solution somewhere.

To summarize the steps required are to:

  • find a domain name
  • Signup with Nexcess to get the domain for free and auto-create a WP site
  • Pick a WordPress theme to activate on your site.

One last thing – if this is your first website, it will take you a little longer, but you’ll be developing a skillset and infrastructure to reuse for the next site you build. And trust me, you’ll make another site 😉

Ben Sibley
Ben Sibley
This article was written by Ben Sibley. He is a WordPress theme designer & developer, and founder of Compete Themes.