The 5 Best WooCommerce Product Brand Filter Plugins

Want to improve your eCommerce store?

Let customers shop by brand to find the perfect product.

Making your store easier to navigate is always a sure way to improve sales, and including a filter for brands is a top strategy.

With the plugins listed here, you can:

  • Add Brands the same way you create Categories
  • Assign a brand for every product
  • Add brand filter widgets
  • Publish a list of your top brands

Once you’re done, visitors will be able to see the brand of every product and navigate your store based on the brand of their choosing.

Keep scrolling to find our top recommendations.

WooCommerce brand plugins

All of these plugins are relatively simple and include similar functionality. However, you’ll want to review each one closely because they do have their own strengths and weaknesses.

Here are my top picks for the best WooCommerce brand filter plugins.


  • 1. YITH WooCommerce Brands Add-On

    YITH WooCommerce Brands Add-On plugin

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    Plugin Description

    YITH WooCommerce Brands Add-On has a premium price tag but includes every feature you could possibly want for showcasing brands on your site.

    After installing this plugin, you’ll find a new Brands sub-menu that works just like your product Categories page. You can add as many brands as you want and enter a name, logo, and banner image for each one. Then you can decide exactly where to display the brand info in your shop. For example, you can add the logo, brand name, or both to your shop pages and your individual product pages. If you choose to add a banner image, that will show up on the brand page.

    This plugin also includes a lot of ways for customers to shop by brand. There are four different widgets including a slider and a gallery of brand names and logos, plus nine shortcodes for creating similar displays. Most importantly, there is a brand filter widget that lets shoppers narrow down the results on a shop page rather than taking them to a brand’s page on your store.

    Believe it or not, this plugin has other features worth exploring including the brand logo sizer. Click the link below to learn more and see if it’s the right plugin for your site.

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  • 2. WooCommerce Brands

    WooCommerce Brands plugin

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    Plugin Description

    WooCommerce Brands is a simple solution for adding and displaying brands on your website.

    This plugin adds a new page to create Brands that work just like categories. You can quickly add brands to your store complete with a name, description, and logo image. Like categories, each brand page is an archive that lists all products that belong to the brand. Furthermore, you can add a product to a brand via the editor the same way you assign products to categories.

    WooCommerce Brands also includes an all-important brand filter widget. Rather than just listing links to your brand pages, this widget allows customers to filter the results by brand on your main shop pages. Even better, it’s designed to work in conjunction with WooCommerce’s built-in attribute filters. Customers can do things like select a brand and then choose a size and/or color, for instance, to find the perfect product.

    If you want a straightforward and affordable WooCommerce brand filter plugin, you can’t go wrong with WooCommerce Brands.

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  • 3. WooCommerce Brands (Codecanyon)

    WooCommerce Brands on Codecanyon

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    Plugin Description

    This plugin, also named “WooCommerce Brands” has even more functionality and comes at a similar price. The main difference is that it includes even more widgets, shortcodes, and Visual Composer support.

    The four widgets include A-Z filter, brand thumbnails, brand carousel, and products brand filter. The best part about the brand filter is that you can choose to display it as a dropdown or a list, and if you choose a list, you can enable multi-selection. This allows customers to filter the products by multiple brands at once.

    Instead of making it type out complex shortcodes, WooCommerce Brands also includes a shortcode builder. There are some great options like the ability to exclude certain brands or display only “featured” brands. Once you choose your settings, you’ll click the generate button and get a shortcode you can copy and paste anywhere on your site.

    Overall, this is a highly functional brand and manufacturer plugin for WooCommerce.

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  • 4. Product Brands for WooCommerce

    Product Brands For WooCommerce plugin

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    Plugin Description

    Product Brands for WooCommerce has similar options allowing you to create and display brands on your site. However, it’s not a top recommendation because it doesn’t include a widget or filter option.

    This plugin will let you create Brands the same way you create categories and easily assign brands to any product. It also includes a handful of shortcodes for outputting brands on your store. For instance, there’s a shortcode that outputs a list of products based on the brand you choose and another shortcode that outputs a carousel slider of your brands. When a customer clicks on one of those brands, they’re taken to the archive page listing every product in that brand.

    While this plugin works well for creating brands, the omission of a widget and filtering option is a major oversight, so you will be better off purchasing one of the WooCommerce Brands plugins which cost the same amount.

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  • 5. WooCommerce Custom Fields for Variations

    WooCommerce Custom Fields for Variations plugin

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    Plugin Description

    This plugin works a bit differently than the others but could be perfect for your site.

    Rather than adding a new “Brands” taxonomy to your site, this plugin allows you to create custom fields for your product variations. Using this system, you can create and display any kind of info you want on your product pages. For example, creating a “Brand” custom field would add this option into the editor so you can type in a brand for every product on your store.

    The appeal of this plugin is that you can add any kind of info you want. You can add custom fields for things like the product’s material, carrying capacity, weight – whatever you want.

    In summary, this isn’t a plugin for adding a brand filter, but can be effective for showcasing brand names and other info on your product pages.

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Which brand filter plugin is best for your store?

While any of these plugins could work well for your site, there are a couple that stood out the most to me.

YITH WooCommerce Brands Add-On has every feature you could possibly need for featuring brands on your site.

WooCommerce Brands is simpler but includes the essential functionality. As the official WooCommerce plugin for brands, you can’t go wrong with this option.

Regardless of which WooCommerce product brand filter you choose, you’re customers will thank you.

If this post helped you out, make sure to share it with someone else before you go.

Thanks for reading!

Ben Sibley
Ben Sibley
Ben Sibley is a WordPress theme designer & developer, and founder of Compete Themes.

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