You may have been surprised the first time you created a product variation with WooCommerce.
If you add a “blue” variation to your t-shirt, you’ll see a dropdown menu on the product page. That works fine, but a color swatch would be much more intuitive.
The best product variation plugins for WooCommerce listed here all fix this problem.
The plugins listed below will each give you visual options to display your product variations, giving you more beautiful and easy-to-understand ways to share your product’s sizes, colors, etc.
- Best product variation plugins for WooCommerce
- Which product variation plugin is best?
Best product variation plugins for WooCommerce
Only highly-rated plugins have been included here.
Beyond the obvious best-sellers, you’ll also find some unique additions for things like product variation tables and additional variable images.
These plugins will help you sell more variations of the same product and make selecting variations easier for your shoppers.
Since these are eCommerce plugins that will help you to make more sales, they’re mainly premium plugins, but there is a free option included at the end.
This product variation plugin by YITH is most likely the plugin you’re looking for. It lets you add beautiful color swatches and other select options to your product pages instead of the boring dropdown menus WooCommerce uses.
With this variation plugin, you can choose the right type of icon to display on the product page for each variable you add. For instance, you can add a color picker for the visitor to select a color, an image for a totally different style, or plain text for choosing a size. This option alone makes the plugin well-worth the price, but there are even more features included.
You can also add a totally different image gallery for each variation. For instance, if you’ve got a hoodie for sale and someone selects the green version, all of your gallery images will update to match the green variation. You can also add small tooltips that appear with larger images of the style thumbnails.
On top of all these features, you can also add a short description below each variation, list all the variation options in the Additional Information section below the product description, and display your variations like individual products on your store pages.
Overall, this is an excellent plugin for taking control of your variations and creating a better user experience for your customers.
There’s a reason this plugin is called “Variation Master.” It does so much more than add swatches and custom labels to your product pages.
As you’d expect, this plugin lets you display color swatches on product pages and single letters for item sizes (“L” for large). In addition to this functionality, it also includes a host of other helpful features.
With WooCommerce Variation Master, you can add a new image gallery for each variation. If you have four images for a white shirt and a customer switches to the pink version, all four gallery images will update. There’s also an option to turn the gallery images into a slider so you can add even more product images. To make for a smoother shopping experience, you can enable all of these options directly on the shop page and the individual product page.
Perhaps the coolest feature in the WooCommerce Variation Master plugin is the cart page popup window. There’s a new “Update” button added to each cart item, and if a customer clicks it, it shows a popup window right in the cart page. Inside the popup, the variation options can be changed. For example, a black shirt can be switched to blue. The quantity can be adjusted as well.
All of the designs added by this plugin are fully responsive, so the options will be completely accessible on desktop and mobile devices alike. If you want tons of ways to customize how variations are selected for your products, the WooCommerce Variation Master plugin will be a great choice.
If you’re selling clothing, you’ll likely be okay with color swatches and friendly visual options for selecting a single item. But for technical products, this may not be enough. For example, shoppers buying computer parts or camera gear might want to review many specs at once. That’s where the variations table plugin comes in.
With the Product Variations Table for WooCommerce plugin, you can display a complete table of all the different variations. Even better, visitors can add products from the table directly to their cart. This means that instead of just visually presenting all the variations, you can use this as a sales tool to get visitors to purchase multiple variations at once.
The table includes real-time search that updates the rows instantly as visitors type in the search bar. Tables are notoriously difficult to adapt to mobile devices, but this plugin handles responsive design perfectly well.
WooCombinator is another wonderful option for transforming your variation dropdowns into more appealing designs.
This plugin will list all of your variations as buttons above the product description. For example, you could have a bottle with “glass” and “plastic” as variations listed on the page, and your visitors could quickly click one to select it. The selected variation gets highlighted on the page to make their choice clear.
When you have multiple WooCommerce attributes and product variations, WooCombinator provides an excellent way to let visitors quickly pick out the version of the product they want. Not to mention, it’s kind of fun to select the right options, and you may end up charging more based on these choices, which will improve your bottom line.
If you’re a developer or know how to write CSS, you might prefer this plugin. It allows you to add custom classes for elements and states, and easily add your own inline CSS rules. There is also plenty of documentation to help beginner and advanced users alike.
WooCombinator provides a much smoother experience for your customers than the default dropdown menus. Shoppers can plainly see all the options at once, and their selections are clear. That said, the YITH plugin provides shows the actual colors available and can include small product images, which is clearer and more apparent.
If you’re looking for a free and straightforward option, Variation Swatches for WooCommerce is excellent.
This plugin works exactly the way you’d expect. It takes your color options, and instead of using the dropdown menu that WooCommerce usually displays, it outputs color swatches that can be easily clicked. This lets visitors quickly see what colors are available and select one.
Perhaps more practical than the simple color swatches are the image options. For example, if you have different styles of the same watch, you can replace the color swatches with small thumbnails of the various watch styles. The image variation swatches are more descriptive than using plain colors.
This WordPress plugin works with a variety of variable product attributes beyond colors. It also works for clothing sizes, shoe sizes, and ring sizes. You can adapt it to virtually any kind of product attribute you want.
While the more advanced options are limited to the PRO version, the free version is plenty useful enough and works great for adding color and image swatches.
WooCommerce Additional Variation Image is a simple feature plugin that will add more variation images to your site.
With this plugin, you can add more product images for each variation on your site. When a potential customer selects a new variation, all of the images will immediately update to match.
While this WooCommerce plugin doesn’t include visual swatches like the others, you can use it in addition to the other plugins listed here. This means you could use a different plugin to replace the default dropdown menus and stick to this plugin for adding more image variations.
As a plugin sold on the official WooCommerce store, you can also trust it to be well-coded and fully documented by the WooCommerce development team.
Which product variation plugin is best?
What did you think?
There are many useful plugins to choose from in this list, so you won’t walk away empty-handed.
For most sites, YITH WooCommerce Color and Label Variations is probably the best choice. It handles color attribute swatches and so many other product variables well. It also allows for images specific to the variable selected.
One other plugin worth highlighting is Product Variations Table for WooCommerce simply because it’s unique. If you’re selling lots of technical products that need to be compared and reviewed, this is a great way to provide shoppers with an overview.
If you’re looking for a new design for your WooCommerce store, check out our Modern Store theme. It’s free!
Thanks for checking out this collection of the best WooCommerce product variation plugins, and please remember to share this article with someone else before you go.