Want to sell more products?
Adding a “frequently bought together” section to your product pages is an excellent way to increase sales.
Showing related products is helpful for browsing, but when customers are getting ready to buy, you can increase the value of a product (and the order) by promoting products that work well together.
Furthermore, “frequently bought together” implies a social aspect as well. It gives customers a sense that this is what other people are commonly doing.
All of the plugins listed below can add this feature to your site, so you just need to compare the finer details to decide which one is best for you.
Frequently bought together plugins
Only plugins from reputable developers and those with high-ratings from customers have been included here.
You’ll find simple plugins that only add a “frequently bought together” section and really advanced plugins that include different types of recommendations and in-depth analytics.
Here are my top recommendations for the best “frequently bought together” WooCommerce plugins.
YITH WooCommerce Frequently Bought Together gets my top recommendation for its excellent design and fantastic features. The YITH developers do a great job creating sensible designs that work great for your customers and you as the store owner.
With this plugin activated, a “Frequently Bought Together” section will be added below the product’s short description. It includes a thumbnail image of each product with plus icons in between. There’s also checkboxes for the shopper to select which of the products they want, a total price calculation, and an “Add all to cart” button. It’s the best-looking design out of all the plugins listed here.
For sourcing the product recommendations, you can use the automatic engine to select related products for you, use WooCommerce’s built-in upsells or cross-sells, or select custom products. The custom product selection is really nice since the algorithms may not always understand what products will make for good cross-sells. Large stores will appreciate the automatic option and the use of already-defined upsells and cross-sells.
This “bought together” plugin also includes handy features that let you change the thumbnail image sizes, customize the text that appears, adjust the maximum number of recommendations, change where the products show up on the page, and even add special discounts when users buy all the products together.
Overall, this is an excellent plugin for increasing your store’s revenue and has everything you need for an effective “frequently bought together” feature on your site.
The Product Recommendations plugin is incredibly advanced. I don’t think the design is that great since the products are listed plainly, but it exceeds the alternatives in every other way.
The main selling point of this plugin is the recommendation engine. “Frequently bought together” is just one of the types of recommendations available, and the product recommendations are generated automatically based on buyer behavior. You can also promote best-sellers, category upsells, out-of-stock alternatives, and “complete the look” products, which is really cool. You can even recommend products based on what the visitor has previously looked at in your store.
All of these options are possible, thanks to the recommendation engine in this plugin. It lets you create custom rules using filters and what they call “amplifiers.” It’s more advanced than I have time to get into right now, so click the “Learn more” link below if you want to see the details.
On top of all this, you also get advanced analytics, which can show you detailed performance statistics for your recommendations.
If you only want to add a “frequently bought together” section to your site, this plugin is overly complex. However, I was really impressed with its advanced functionality. If you’re looking for a powerful new tool to boost sales across a large website, Product Recommendations could be a boon for your eCommerce business.
Frequently Bought Together is another good option to add this feature to your store. It lets you add a section of related products to each product page, encouraging visitors to add more to their cart.
Where this plugin shines is the customization options. It uses the Live Customizer in WordPress to let you customize the design while you preview the changes. You can change the color of every element of the design, edit the labels, change the background, and move the upsells to a different area on the page.
While Frequently Bought Together is a good plugin and very customizable, I think it is a bit more confusing to use than the YITH plugin. It creates a new Premmerce menu where you will create product bundles. You can also add bundles via the Product data section when editing a product. The relationship between these options is confusing, and the recommendations have to be selected manually since there isn’t a “related” algorithm available.
Frequently Bought Together will work great for smaller stores and have excellent customization options, but it could be cumbersome for large stores without a way to automate recommendations.
If you want a simple way to add “frequently bought together” recommendations to your site, this is probably your best choice.
The WooCommerce Frequently Bought Together lets you display additional products below the product’s “Add to cart” button and on the cart page. You can use the automatic recommendation engine and limit the number of related products or select the products yourself.
The main issue with an automatic suggestion engine like this is that it will more often give you related products rather than good cross-sells. For instance, it might recommend another pair of shoes instead of shoelaces or polish. All that means is that you’ll likely want to add the recommendations manually.
This plugin also includes a variety of layouts, spacing controls, and color options. Overall, it’s a decent plugin and should work well for small eCommerce stores.
If you only have basic requirements, consider getting the Bought Together for WooCommerce plugin.
This plugin has a straightforward interface. In the main WooCommerce settings page, you’ll find a new “Bought Together” tab. From that menu tab, you can customize the label text, decide where the “frequently bought together” products should display, and whether to display the products in a row or table layout.
Recommendations are added manually in the Product data section. All products are listed with a checkbox to include them. There’s a search bar that lets you quickly filter the products and find the ones you’re looking for. It works quite well, but it doesn’t allow you to reorder the items on the page.
The main feature lacking in this plugin is the option to add a discount for buying the products together. The video demo is quite misleading in that it shows products that are already on sale for 5% off, which makes it look like the 5% discount was added by the plugin when it wasn’t.
If you don’t need to offer bundle discounts and want a quick way to add “bought together” products, this could be an excellent choice for your website.
Which “bought together” plugin is best?
YITH WooCommerce Frequently Bought Together earned the top spot because the design is really slick and makes for a great user experience. It has a nice variety of features as well without being overly complex.
I also want to shout-out the Product Recommendations plugin. It may not be what you had in mind when you got here, but the advanced features could be very profitable for a large eCommerce store.
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