Top 6 Best Coming Soon WordPress Themes for 2023

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Ben Sibley

“These themes are hand-picked for their outstanding design quality, features, and customer reviews.”

Getting ready to launch your site?

Creating a coming soon page before you launch is a great way to build some buzz. Smart marketers will also include an email optin to build an email list while they finish their product. This way you’ll have a list of excited prospects to contact the moment you’re ready to go.

These WordPress themes are made specifically for coming soon pages, and they do a wonderful job of creating a buzz and generating email signups.

You may also enjoy our lists of lead generation and landing page themes for building a coming soon page.

Coming soon WordPress themes

Each of these themes is highly-rated by its customers and mobile responsive. Afterall, it’s important that your early birds can signup for an email notification whether they visit on a computer or smartphone.

Here are my top picks for best coming soon WordPress themes for 2024.

  • 1. Gravity by Avanzare (Themeforest)


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    Theme Description

    Gravity has an uber simple style that makes it easy to setup and launch. If you want to quickly get a beautiful and effective coming soon page online, this may be the best theme for you.

    One cool feature in this launching soon theme is the way it scrolls. Instead of scrolling down through each section, the site feels more like an image slider. When you scroll, you don’t move down the page, the next section slides into view perfectly contained on the screen each time. The demo does a nice job of showcasing how you can use this for a simple value proposition and signup form design.

    Gravity comes with WPBakery page builder, so you can make your layout as simple or complex as you want. While all of the options might be intimidating at first, the pre-built page templates will get you off to a fast start. There’s also a front-end editor that allows you to change the colors and fonts of the site while you view the page. This means you can see your updates take place live which really decreases the amount of time it takes to get the design you want. With a lot of beautiful backgrounds bundled with the theme, creating your landing page with Gravity is fast and painless.

    Gravity includes a smattering of page customization options as well for your homepage. You can change the font, background, and even spacing options like the margin and padding around specific elements on the page. There are customization settings available in both the admin panel and the Live Customizer.

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  • 2. Mountain by Mountain Themes (Themeforest)

    Mountain coming soon page theme

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    Theme Description

    Mountain is a simple theme for creating a coming soon page with a large background image or video. It has space for a quick value proposition and countdown timer both “above the fold.”

    You can create a multi-page website with this theme which you can tell by the presence of the menu in the top-right area of the demo. On the demo site, these links are simply used to show you different variations of the homepage, but your site can have more informational pages about your upcoming launch.

    There are a few different sections in this theme and those are completely customizable. Mountain comes bundled with the premium version of Visual Composer which is a drag-and-drop page builder plugin. You can choose exactly which sections you want to be shown on the homepage and the order they display in which gives you complete control over the page layout. Your coming soon page can be as simple as a countdown timer and email optin form, or have a dozen sections with testimonials, Google Maps embeds, and contact forms.

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  • 3. Rabbit by Mountain Themes (Themeforest)


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    Theme Description

    Rabbit is a spacious and modern theme for creating a coming soon page. It’s highly flexible thanks to the smart design choices made by the developers. I’ll explain.

    On the demo of Rabbit, you’ll see a few distinct sections. Your site can use a completely custom set of sections and display them in any order you want. This is possible because Rabbit comes with a free copy of the page builder plugin Visual Composer. There are dozens of different “content blocks” you can drag-and-drop into place to construct your templates. Rabbit also includes the Visual Composer Addons package which saves you another $20. As a relatively cheap theme, you’re actually getting VC and its add-ons for less than their regular price plus the Rabbit theme.

    You’ll have a great time exploring all the different options available with this theme. There is so much flexibility that this theme will be a great choice for anyone who anticipates setting up coming soon pages for multiple websites or products. The email capture in Rabbit integrates with Mailchimp which makes it easy to automatically build a list in their platform. You can also run a blog on your site alongside the coming soon page which can be great for building further buzz and promoting your launch.

    As a fully responsive theme, you can trust Rabbit to look awesome no matter what devices your visitors are using. You won’t need any additional maintenance mode plugins to make a smash website with this pre-launch WP theme.

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  • 4. Woodsman by Mountain Themes (Themeforest)

    Woodsman coming soon theme

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    Theme Description

    The Woodsman theme is clean and simple with a large countdown timer featured prominently on the homepage. You can drop in a background image and add a custom heading to sell people on your idea.

    There are plenty of other customization options like the video backgrounds, image slideshow, and a handful of visual effects you can layer on top of the background. You can upload a high-quality video or use a YouTube video for the animated background effect.

    Woodsman is a responsive theme so it adapts well to mobile devices and will look just as good on tablets as your laptop. While this coming soon theme is relatively simple, it works perfectly with the WPBakery Page Builder plugin that comes bundled with it for free ($45). This plugin gives you a massive amount of control over your website because you can use the pre-designed blocks to make entirely custom templates. Overall, Woodsman is a great choice for a maintenance page, coming soon screen, or under construction page while you made important site updates.

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  • 5. Woody by Mountain Themes (Themeforest)


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    Theme Description

    As another theme by Mountain Themes, you’ll recognize some similarities between this theme and Rabbit and Mountain. Woody stands out with its unique choice of a monospace font for headings and side-by-side style layout.

    If you need more copy to sell your upcoming product/service, Woody is going to be a great choice. The way the layouts are designed, it’s easy to create a balanced design with images and plenty of text. If you have a complex product with a lot of features and benefits for the user, this will work well for your site. The social sharing buttons that come integrated are great for further increasing the reach of your page.

    For a simple coming soon page with nothing more than a headline, countdown timer, and email signup form, there are better options recommended in this post. However, if you want more space to explain your product and show a lot of images, try out Woody. It integrates with Mailchimp for email list building and also has Visual Composer bundled for drag-and-drop page building. All of these elements adapt well across screen sizes making it a top choice as a responsive WordPress theme.

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  • 6. MyCountdown by Tesla Themes (Themeforest)


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    Theme Description

    If you’re looking for something more unique, check out the MyCountdown theme. It’s got a series of colorful progress bars for each unit of time until your site goes live.

    With little content besides the countdown design and email optin, there’s not much to distract visitors from signing up which means this theme could convert well for you. The email signup form is really simple and saves subscribers addresses in your site rather than into an email marketing product.

    MyCountdown comes with a limited number of customization features, so you can expect your site to look extremely similar to the demo. If you love the design you see featured above, you’ll have no trouble quickly setting up your site to look the same.

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Which coming soon theme is best for you?

Gravity is my top recommendation because it’s so simple and effective. It’s got a cool modern design and straightforward customization tools that will let you create an email capturing coming soon page right away.

Next up, the Mountain, Rabbit, and Woody themes are all very similar. I would recommend you pick one over the others based on the aesthetic alone since the features are so similar.

Lastly, if you’re looking for something really different, try out the MyCountdown theme by Tesla Themes.

Ben Sibley
Ben Sibley
This article was written by Ben Sibley. He is a WordPress theme designer & developer, and founder of Compete Themes.