“These themes are hand-picked for their outstanding design quality, features, and customer reviews.”
First impressions are vital.
When someone lands on your site for the first time, they need to quickly understand who you are and what your site is all about.
A well-designed landing page can dramatically improve the conversion rate of your site. Your landing page should be clear, engaging and dynamic. Whether due to organic traffic or as part of a conversion funnel, your landing pages must be carefully constructed to appeal to your visitors.
Ready to optimize your landing page and truly connect with visitors? Check out these amazing WordPress landing page themes.
WordPress landing page themes
All the themes listed here are responsive, mobile-friendly, and working with the newest version of WordPress.
Use any one of these top landing page themes for a product, app, or general business landing page. If you want additional ideas for creating an effective landing page, check out this list of tips for using visual media on your site.
Here are my top picks for best landing page WordPress themes for 2021.
1. LaunchKit by Tommus Rhodus (Themeforest)
Start your new product off right with LaunchKit. It’s a complete landing page designed to promote product awareness and visitor conversions. The theme is versatile and meticulously crafted.
The integration with Visual Composer allows for easy design experimentation. Choose fonts, colors, and header layouts. Not sure which design is the best? Each design block allows for easy A/B testing. This data-focused approach lets you identify which site style converts best.
LaunchKit works well as a startup framework for landing pages, portfolios, or multi-purpose projects. In fact, you can even add a video to sell complex products, or stick to text and images for a small personal landing page. The flexibility and A/B testing capabilities help set up long-term success. If you’re just about to launch a product, you’ll want to check out LaunchKit.
2. Inbound by ShapingRain (Themeforest)
All landing pages are designed to convert. The conversion could be as simple as obtaining an email address or as complicated as a final sale. If getting conversions is your primary goal, you’ll want to check out the Inbound theme.
Inbound is designed to deliver conversions. Multiple landing page designs are available for a single site. Create custom product pages and categories. With no fixed layouts or column sizes, the design possibilities are virtually limitless. All widgets can be edited, rearranged or otherwise customized.
While Inbound is an obvious choice for an app landing page, it also includes the perfect templates for events, services, and general product landing pages. If you want a lot of design options to use across multiple types of landing pages, Inbound might be an incredible choice.
3. KeySoft by Key Design (Themeforest)
Promote your start-up software or mobile app with the KeySoft premium WordPress theme. Nine headers, three layout styles, and more give you plenty of design choices.
KeySoft’s landing pages can includes multiple contact forms. If you’re collecting email addresses instead of generating sales, KeySoft makes things simple.
With one-click demo data for installation and a complete support platform, the KeySoft theme is very easy to work with. While this theme can be customized for many landing page needs, one of the main strengths is connecting customers with brand representatives.
4. GrowthPress by Proteus Themes
GrowthPress is all-around marketing WordPress theme perfect for almost any kind of online business. With a beautiful modern design and powerful features, GrowthPress can be used as a landing page for your SAAS (software-as-a-service) business, a presentational page of your mobile application, or simply as a website for your SEO agency.
It has a unique designed sales page with an option to hide the main navigation, which means you will increase your website conversion rate and turn more visitors into leads and sales. With WooCommerce integration, GrowthPress allows you to create an online store and start selling products immediately.
With a beautifully designed blog focused on readability, GrowthPress is the ultimate WordPress theme for your next content marketing campaign. With many proven lead generation forms, it also allows you to turn more readers into subscribers.
GrowthPress is fast and mobile-friendly WordPress theme, which means higher rankings in Google search results and lower website bounce rates. With a function to replicate the demo content with a single click, GrowthPress also allows you to set up and start using a website in a matter of minutes.
5. Off the Shelf by ShapingRain (Themeforest)
The options are practically limitless with Off the Shelf. You can create a single product page, offers services, or even create a complete online store. Off the Shelf is one of the most powerful WP themes for building landing pages.
As a landing page, Off the Shelf lets you create custom pages based on the buyer’s journey in the conversion funnel. Unlimited colors, layouts, and pages mean you can tailor multiple landing pages to different campaigns simultaneously.
There are a lot of options here. Sorting through them all might take a bit of time, but the results will likely be worth it. This theme lets you create a large eCommerce store with customized templates throughout. Plus, you can set your site up for long-term growth and success with a well-optimized website.
6. Converio by Theme Motive (Themeforest)
The Converio WordPress theme is all about conversions. Each page within the Converio theme has a specific goal in mind. Lead pages, product pages, landing pages, and more are available. You can use individual pages or the entire set. This is a professional theme suitable for both B2C and B2B.
Pre-built pages include About Us, Team, Pricing, Testimonials, and FAQ. You can create custom landing pages which lead deeper into your site. A consistent aesthetic helps customers transition through stages of the conversion funnel.
The Converio theme is easy to customize. Live customization means you can preview changes with no risk to site structure. If you ever have any questions free support is available.
7. Leadinjection by Themeinjection (Themeforest)
Most online purchases are not impulse buys. Instead, online retailers need to move potential customers through a conversion funnel. This is a gradual process where the buyer’s needs are learned and then systematically addressed.
Developing leads can be a complicated, time-consuming process. You want to only spend time on leads which are likely to convert.
The Leadinjection theme offers a unique plugin which helps identify those high-quality leads. Called leadModal, this pop-up window can appear whenever users click on a link, image, button, or text. The leadModal pop-up can also appear after a designated period of time.
Aside from the unique leadModal plugin, the Leadinjection theme also includes a variety of other useful features. The theme is fully responsive, includes Slider Revolution and is built with Bootstrap.
If generating high-quality leads is a priority for your site, especially if you need landing pages for selling services, Leadinjection will give your site the conversion boost it needs.
8. Swipe by ThemeFuse
Originally designed as a theme to showcase apps, Swipe works well for any site where the main goal is to sell or promote a single product. The clean, minimal design means this WP theme loads quickly on iPhone and Android.
The Swipe theme is highly customizable and responsive. It works great for showing potential customers the unique features of your app (or product). Also included are a gallery format, review section, and other unique features.
The overall style is energetic and modern. There’s a strong emphasis on a “mobile” look, which fits the original purpose of the theme. Aside from apps, the design works well for IT services, event landing pages, and general business pages.
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Which landing page theme is right for you?
First, you’ll want to understand your specific needs. What brought the potential customer to your site? What information are they expecting to find on your landing page?
Certain themes emphasize certain actions. Maybe you need a simple squeeze page to collect email addresses. Or perhaps you want a large conversion like a sale or a subscription signup. The entirety of your landing page – content, design, navigation – must match your conversion goal.
When a potential customer arrives on a landing page, you have a short amount of time to grab their attention. The right WordPress landing page theme can make all the difference, and the themes listed above are among the best.
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Ben Sibley, Compete Themes founder