The 8 Best App WordPress Themes to Drive Sales & Downloads

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Ben Sibley

“These themes are hand-picked for their outstanding design quality, features, and customer reviews.”

You can’t rely on the App Store alone.

Every app needs marketing outside the app stores to really take off. And for that, you’ll need a modern and effective website.

A well-designed WordPress theme can help you generate buzz about your app before release and drive downloads over the long term. These themes have lots of smart marketing integrations to make this easier.

The themes for apps in this collection have customizable and effective landing pages, email subscription forms, and download buttons included. You can build an awesome site with any one of them.

You might like the templates in our tech WordPress themes list or our landing page WordPress themes collection.

WordPress app themes

Each theme listed here is responsive, so they look great on mobile devices. They’re also running smoothly with the latest version of WordPress.

Use these templates to create an app landing page for an iPhone app or Android app.

Here are my top picks for best app WordPress themes for 2024.

  • 1. Sway by Key Design (Themeforest)

    Sway app template

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    Theme Description

    Drive more downloads and spread the word about your app with the Sway WordPress themes. This multipurpose theme can create any style of website, and a site for a mobile app is no exception.

    Browsing through the demo site, you’ll find all the relevant elements you need to promote your app. There are download buttons for the app stores, product feature page sections, carousel sliders for sharing app screenshots, and pricing tables.

    Sway integrates with the WPBakery page builder plugin, which comes bundled with it for free. It includes dozens of pre-designed elements and page blocks you can drag-and-drop into place to create custom pages. This system is extremely flexible, and since each element looks great by default, you’ll have no trouble building a gorgeous website with Sway.

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  • 2. Applay by Leafcolor (Themeforest)


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    Theme Description

    Applay is a modern and distinctive WordPress theme for app websites. If you’re launching an app or if you have a full suite of apps to show off, this theme can help promote it all.

    Applay has a few critical components on the homepage. First, there are download buttons available for both the App Store and the Google Play Store. Next, a feature allows you to display your app and add “hotspots” to the image. Visitors can click on any feature to see it displayed on the app preview. You’ll need to check it out in the demo to really see how cool it is.

    Applay integrates with the Visual Composer plugin, so there are so many different content sections available. You’ll have no problem finding unique ways to show off your app and generate downloads. Also, Applay is WooCommerce compatible so that you can sell products straight from your site.

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  • 3. Divi by Elegant Themes


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    Theme Description

    Divi is one of the most popular and customizable themes ever made. It is a theme, and a plugin made to be used together. This gives you a fully-integrated page building solution that is unique to the WordPress market.

    Divi now has layout packs, which you can import into your site in a matter of seconds. Once the layout pack is imported, you’ll have several pre-designed pages for the niche of your choosing. The screenshot above is from one of the layouts included in the mobile app layout pack.

    With Divi, you’ll drag-and-drop modules into place for site elements like headings, images, testimonials, and more. Then it’s simply a matter of entering your own text and images and then customizing every aspect from the spacing to the colors.

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  • 4. Appilo by Themexriver (Themeforest)


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    Theme Description

    Appilo is another awesome theme for building an app showcase website. There are numerous demos prepared by the creator (33 in total), but the screenshot shows off one of the best designs for promoting an app. Appilo could be adapted to sell an entire suite of apps, a startup, a digital marketing agency, or any tech website.

    This highly customizable theme includes support for the Gutenberg block editor and the Elementor page builder for creating custom page templates. Furthermore, there are 31 header styles to choose from, and the header is crucial for setting your site’s aesthetic.

    Appilo is a well-coded theme with cross-browser support and a fully responsive design. You’ll also get dedicated support from the developers who stand by their product, which has earned 4.5 stars so far on Themeforest.

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  • 5. Pursuit by Themovation (Themeforest)


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    Theme Description

    Pursuit is an app theme best used for business apps. It’s a beautiful theme with a premium design that looks just as great as any mobile app site you’ve visited. With the new one-page option, Pursuit is easier than ever to setup.

    This theme has some nice features that make it useful for businesses that do marketing outside the app stores. For instance, there are lead generation forms and various call-to-actions available beyond the app download buttons.

    Pursuit does a good job of showcasing apps and includes a robust toolset for site customization. There’s a simple layout builder for creating the homepage, integration with Flexslider, and tons of shortcodes for adding special content.

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  • 6. Stratus by Themovation (Themeforest)

    Stratus lead generation theme

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    Theme Description

    Stratus is a straightforward theme for mobile apps. You’ll find everything you need to promote and showcase an app with this 5-star theme.

    This app theme would work great for any app. The design is clean with a touch of sophistication. It would be well-suited for an app in the health, finance, or lifestyle categories. It’s also nice that this theme uses the recognizable official App Store buttons rather than custom buttons.

    The Stratus theme is made by the same team behind the Pursuit theme above, so you’ll find a familiar feature site. This includes a simple page builder, parallax effect scrolling, shortcodes, and more. Stratus also comes bundled with Master Slider for adding sliders to your site.

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  • 7. Wayapp by TemplateMonster


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    Theme Description

    The layout should be intuitively understandable and, equally important, it has to convince the customers that your website is reliable – and that’s precisely what this app WordPress theme does. It makes it easy to promote your app no matter what Android version or iOS version it’s designed for.

    This website template will be an excellent fit for a SASS product, web app, or mobile app design company. It boasts a dynamic and extremely adaptable design. If you are searching for an out-of-the-box theme for your venture, consider Wayapp as a great starting point. Additionally, the template includes innovative features to modify it for just about any service. If you have any queries concerning template use, you can have a look at the extensive documentation.

    As a theme by TemplateMonster, you might also appreciate that Wayapp has additional service available, so you can have it installed and configured for you for a small service fee.

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  • 8. Studio Light by TemplateMonster

    Studio Light

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    Theme Description

    This premium WordPress theme is a great choice to set up a landing page for apps. It’s a smart solution to design a project-focused or single product website.

    This particular theme can be the right fit for software and web design studios. It offers a professional admin panel that allows dealing with just about every design element, like colors, fonts, backgrounds, structure, and so on. This design with cleverly organized content blocks is exactly what you were looking for promoting your services.

    Blend style with usability by using this template. WordPress is already a smart choice equally for personal and business sites, and with this theme, it will grow to be twice as effective. Know that you’ll reach your audience on all devices, as this artistic WordPress theme is fully responsive and fits any screen size. Moreover, you’ll receive 24/7 support and access to the detailed knowledge base. No matter what type of app business you have, this design can fit your needs.

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Want to save a few bucks?

Themeforest always has popular themes on sale.

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Which app theme is best for you?

What did you think of the themes? Do any one of them stand out to you?

Sway is an outstanding theme for an app website because of its modern style and flexible design system

Divi is a totally different type of theme, but it’s a good choice for someone who wants to build multiple sites or get down-to-the-pixel control over their site’s design.

I hope this curated list of the best app WordPress themes has helped narrow your search for a template.

Thanks for reading!

Ben Sibley
Ben Sibley
This article was written by Ben Sibley. He is a WordPress theme designer & developer, and founder of Compete Themes.