The 10 Best Single Product WordPress Themes for Startups & New Products

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Ben Sibley

“These themes are hand-picked for their outstanding design quality, features, and customer reviews.”

Need a theme to sell your product?

The trouble is that most eCommerce themes are made for entire stores with multiple product categories and departments. If you don’t have a variety of products to show off, these themes simply won’t fit your site.

In this post, I’ve gathered a collection of themes that are made specifically for websites selling one product. They have a variety of designs and can serve many niches (not just tech!). If you have product add-ons or a few tertiary products to sell, too, they can easily be adapted to include a full shop on an inner page.

The themes in our WooCommerce themes and eCommerce themes collections can also be adapted to sell one product.

Single product WordPress themes

The themes here are up-to-date and fully responsive. That means they’ll work well with the latest version of WordPress on desktop and mobile devices.

Here are my top picks for best single product WordPress themes for 2022.

  • 1. Sway by Key Design (Themeforest)

    Sway Single Product

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    Theme Description

    Sway stands out for its exceptionally clean and crisp style. Visitors will have no trouble learning about your product and soaking up your high-resolution photographs with this template.

    On top of the excellent design, the Sway theme is also one of the most customizable themes ever released. It works in conjunction with the WPBakery page builder plugin, which comes included with Sway for free. Using the page builder, you can access dozens of pre-designed blocks and elements in the Sway theme. This system makes it easy to create a gorgeous website with the exact content you need.

    If you’re looking to create a professional website, you’ll also like that Sway is performance-optimized and fully responsive, so it will load fast and look great on all devices. Click the link below to check out more of Sway’s features and demo sites.

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  • 2. Strollik by Opal WP (Themeforest)

    Strollik single product theme

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    Theme Description

    Strollik has many demos available with variable styles and layouts, but the aesthetic is consistent across them all.

    This theme has big, bold fonts and clean, spacious layouts. It’s beautiful, easy-to-read, and great for showcasing individual products. Create an effective homepage complete with product images, features, and call-to-actions throughout.

    Scrolling through the demo sites, you’ll recognize that the design is convincing. It will help you create a website that looks professional and custom made for your product. There are many modern touches like the extra-bold sans-serif font, parallax scrolling effect, and minimalist approach that make this design feel up-to-date.

    The Strollik theme integrates with WooCommerce for its eCommerce functionality, is fully responsive, and comes with tons of layouts. There’s also an integrated review system for customers to leave product reviews, a full-featured live style editor, Visual Composer for drag-and-drop page building, and pre-built pages to get a quick start and Slider Revolution for creating responsive sliders.

    Strollik is one of the best-selling single product themes on Themeforest and is frequently updated. It has a 4.47/5 average customer rating from over 50+ reviews.

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  • 3. Foton by Mikado Themes (Themeforest)


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    Theme Description

    Foton is a gorgeous new WordPress theme for product launches, professional consultants, and startups with single product offerings.

    The Foton theme has a handful of demo websites available to preview. Each demo shares the same ultra-modern aesthetic but showcases a different set of layouts and page elements. Take a look through each, and you’ll get a good idea of what’s possible with this versatile multipurpose theme.

    If you want great value, it’s hard to beat this template. Foton includes the Slider Revolution slider plugin and Visual Composer page builder plugin for free when you purchase it. This system allows you to simply drag-and-drop page components into place to create gorgeous new designs. And don’t be intimidated by all the functionality included in this single product eCommerce theme; Foton comes with a one-click demo content importer you can use to immediately prepare your site just like any of the live demos.

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  • 4. Ekko by Key Design (Themeforest)

    Ekko Product Landing Page

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    Theme Description

    Ekko’s incredibly clean and modern style is perfect for creating product landing pages. In fact, it can be used to create just about anything.

    The multipurpose Ekko theme includes more than 200+ template blocks and 40+ design elements. With the included page builder, you can create entirely custom templates with these pre-made components. As a site building system, it’s intuitive, fast, and easy to make gorgeous designs.

    While it’s jam-packed with features, Ekko won’t take forever to set up on your WordPress site. In fact, thanks to the demo importer, you can have a beautiful website online in just minutes. If you like the screenshot above, you can recreate that same design using the importer. This design would be great for an electronics website, but there are many other designs to choose from with Ekko.

    Excited? Click the link below to find out everything Ekko can do for your website.

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  • 5. Webbox by TemplateMonster


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    Theme Description

    Think of Webbox as a website builder rather than a simple template. This versatile theme includes a drag-and-drop page builder with more than 20+ content modules, seven header layouts, custom widgets, and dozens of personalization options in the Live Customizer.

    Build a website for your business, complete with contact forms, product information, and signup buttons using Webbox. The style is pretty simple for this theme, but each page component fits seamlessly together as you build your layouts. You can also run an active blog alongside your product pages so you can utilize content marketing to expand your reach.

    Webbox was carefully coded to be SEO optimized and conform to Google’s guidelines. It’s also been tested for fast performance with Google PageSpeed and the GTMetrix speed rater.

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  • 6. Riven by ArrowHiTech (Themeforest)


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    Theme Description

    This single product showcase theme is best for apps, video games, and tech startups. It has a style and feature set made to serve these niches better than others.

    The “Startup” demo in the screenshot preview above is among the nicest of the demos. It uses a fullscreen image to provide visitors with a first look at the product before more detailed information. Since Riven includes a drag-and-drop template builder, you get full control over each of these sections on the homepage.

    Use Riven for international audiences thanks for its translation-ready code and compatibility with multilingual WordPress plugins like WPML and Polylang. Translating your site is one of the best ways to reach a bigger audience and increase your product sales.

    Riven has great reviews on Themeforest both for the quality of the theme and the customer support. While you could create your own custom layouts, it comes with seven pre-made homepages to give you a head start on your site. There are also six header styles, five footer-layouts, and a complete admin panel for greater customization.

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  • 7. Shopscape by BoldThemes (Themeforest)


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    Theme Description

    Shopscape is an eCommerce theme with a focus on websites that sell one product. You can also use it to promote one primary product and additional add-ons or other secondary products in a full shop on the site.

    This theme is gorgeous and well-designed for converting passive visitors into customers. The layouts and composition strike a balance between text, images, and call-to-action. The screenshot above highlights one of the three demos, so don’t think Shopscape is only a good WordPress theme for apps and tech products. It can work wonderfully for fitness items, children’s toys, or any other product category. You can create a simple one-page website or build out many pages showing visitors the benefits and features of your product.

    Shopscape comes with Rapid Composer for quickly building completely custom page templates and layouts. The page builder gives you a ton of control over how your landing pages look. You’ll also find plenty of customization controls in the Customizer, such as custom colors, hundreds of fonts for typographic style, various layouts, and more.

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  • 8. Focux by ThemeVan (Themeforest)


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    Theme Description

    Focux is a stylish and straightforward theme for one product eCommerce shops. The homepage design is simple and does a nice job of previewing and showcasing the product. Sections on the homepage can link to deeper pages in the site with more detail about any product aspect.

    With Focux, you can select from five pre-built homepages to get your site set up fast, and there are also three separate product page templates. With Visual Composer bundled, you can use these templates as a starting point when creating your own custom layouts.

    Another feature that makes Focux a good choice for your site is the optimized cart and checkout pages. They are restyled from the standard WooCommerce layouts to be more user-friendly and effective at converting visitors into buyers.

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  • 9. ExProduct by Templines (Themeforest)


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    Theme Description

    The ExProduct is scoring five-store reviews from its users for its design quality and customer support. Use it to create a modern website featuring a single product.

    Beyond showcasing the product, ExProduct can be used to facilitate sales as well, thanks to its complete WooCommerce integration. It’s easy to customize the eCommerce tool to better suit a single product site than an expansive eCommerce store with many departments.

    ExProduct is translation-ready and usable for multilingual websites. It also includes a one-click demo importer, dynamic shortcodes, and more than a few widgets.

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  • 10. Quark by Progression Studios (Themeforest)


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    Theme Description

    Quark has a slick and modern aesthetic similar to material design themes. The fonts are crisp, the colors are bright, and the layouts are clean and spacious.

    This theme is great for putting visitors’ full attention on your product. Like most other themes, Quark integrates wonderfully with WooCommerce to accept payments and deliver goods (both physical and digital). There’s also a page builder for creating custom templates, and Slider Revolution is bundled for adding sliders to your site. This theme would work well for any site selling one product or a small handful of products.

    Quark has a handful of customization options for color schemes, fonts, and header styles. There are also mega menus and an integrated contact form. With all of the “content blocks” for page building, you can set up any page you need to sell your product – pricing tables, hero images, feature lists – it’s all included.

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Which single product theme is best for you?

You can’t go wrong with the Sway theme. It has all the page components you need to create a beautiful single product website.

Strollik is another top theme to consider, thanks to its stylish templates and integrated eCommerce tools.

Thanks for browsing this list of the best single product WordPress themes.

Ben Sibley
Ben Sibley
Ben Sibley is a WordPress theme designer & developer, and founder of Compete Themes.

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