“These themes are hand-picked for their outstanding design quality, features, and customer reviews.”
Need a theme to sell your product?
The trouble with most eCommerce themes is that they’re made for entire shops. If you don’t have a variety of products to show off, the layouts simply won’t fit your site.
Standard business themes are designed more for selling services than products and don’t have the right design either.
In this post, I’ve gathered a collection of themes that are made specifically for websites selling one product. They have a variety of designs and can serve many niches (not just tech!). If you have add-ons or a few tertiary products to sell too, they can easily be adapted to include a full shop on an inner page.
Single product WordPress themes
The themes here are up-to-date and fully responsive. That means they’ll work well with the latest version of WordPress on desktop and mobile devices.Here are my top picks for best single product WordPress themes for 2020.
1. Strollik by Opal WP (Themeforest)
Strollik has a lot of demos available with variable styles and layouts, but the aesthetic is consistent across them all.
This theme has big, bold fonts and clean, spacious layouts. It’s beautiful, easy-to-read, and great for showcasing individual products. Create an effective homepage complete with product images, features, and call-to-actions throughout.
Scrolling through the demo sites, you’ll recognize that the design is convincing it will help you create a website that looks professional and custom made for your product. There are lots of modern touches like the extra-bold sans-serif font, parallax scrolling effect, and minimalist approach that make this design feel up-to-date.
The Strollik theme integrates with WooCommerce for its eCommerce functionality, is fully responsive, and comes with tons of layouts. There’s also an integrates review system for customers to leave product reviews, a full-featured live style editor, Visual Composer for drag-and-drop page building, pre-built pages for getting a quick start, and Slider Revolution for creating responsive sliders.
Strollik is one of the best-selling single product themes on Themeforest and is frequently updated. It has a 4.47/5 average customer rating from over 50+ reviews.
2. Foton by Mikado Themes (Themeforest)
Foton is a gorgeous new WordPress theme for product launches, professional consultants, and startups with single product offerings.
The Foton theme has a handful of demo websites available to preview. Each demo shares the same ultra-modern aesthetic but showcases a different set of layouts and page elements. Take a look through each, and you’ll get a good idea of what’s possible with this versatile multipurpose theme.
If you want a great value, it’s hard to beat this template. Foton includes the Slider Revolution slider plugin and Visual Composer page builder plugin for free when you purchase it. This system allows you to simply drag-and-drop page components into place to create gorgeous new designs. And don’t be intimidated by all the functionality included in this single product eCommerce theme; Foton comes with a one-click demo content importer you can use to immediately prepare your site just like any of the live demos.
3. Ekko by Key Design (Themeforest)
Ekko’s incredibly clean and modern style is perfect for creating product landing pages. In fact, it can be used to create just about anything.
The multipurpose Ekko theme includes more than 200+ template blocks and 40+ design elements. With the included page builder, you can create entirely custom templates with these pre-made components. As a site building system, it’s intuitive, fast, and easy to make gorgeous designs.
While it’s jam-packed with features, Ekko won’t take forever to set up on your WordPress site. In fact, thanks to the demo importer, you can have a beautiful website online in just minutes. If you like the screenshot above, you can recreate that same design using the importer.
Excited? Click the link below to find out everything Ekko can do for your website.
4. Webbox by TemplateMonster
Think of Webbox as a website builder rather than a simple template. This versatile theme includes a drag-and-drop page builder with more than 20+ content modules, seven header layouts, custom widgets, and dozens of personalization options in the Live Customizer.
Build a website for your business complete with contact forms, product information, and signup buttons using Webbox. The style is pretty simple for this theme, but each page component fits seamlessly together as you build your layouts. You can also run an active blog alongside your product pages so you can utilize content marketing to expand your reach.
5. Riven by ArrowHiTech (Themeforest)
This single product showcase theme is best for apps, video games, and tech startups. It has a style and feature set made to serve these niches better than others.
The “Startup” demo in the screenshot preview above is among the nicest of the demos. It uses a fullscreen image to provide visitors with a first look at the product before continuing on to more detailed information about it. Since Riven includes a drag-and-drop template builder, you get full control over each of these sections on the homepage.
Use Riven for international audiences thanks for its translation-ready code and compatibility with multilingual WordPress plugins like WPML and Polylang. Translating your site is one of the best ways to reach a bigger audience and increase your product sales.
Riven has great reviews on Themeforest both for the quality of the theme and the customer support. While you could create your own custom layouts, it comes with seven pre-made homepages to give you a head start on your site. Also, there are also six header styles, five footer layouts, and a complete admin panel for greater customization.
6. Focux by ThemeVan (Themeforest)
Focux is a stylish and straightforward theme for one product eCommerce shops. The homepage design is simple and does a nice job of previewing and showcasing the product. Sections on the homepage can link to deeper pages in the site with more detail about any aspect of the product.
With Focux, you can select from five pre-built homepages to get your site setup fast, and there are also three separate product page templates. With Visual Composer bundled, you can use these templates as a starting point when creating your own custom layouts.
Another feature that makes Focux a good choice for your site are the optimized cart and checkout pages. They are restyled from the standard WooCommerce layouts to be more user-friendly and effective at converting visitors into buyers.
7. Shopscape by BoldThemes (Themeforest)
Shopscape is an eCommerce theme with a focus on websites that sell one product. You can also use it to promote one primary product along with additional add-ons or other secondary products in a full shop on the site.
This theme is gorgeous and well-designed for converting passive visitors into customers. The layouts and composition strike a balance between text, images, and call-to-actions. The screenshot above highlights one of the three demos, so don’t think that Shopscape is only a good WordPress theme for apps and tech products. It can work wonderfully for fitness items, children’s toys, or any other product category. You can create a simple one-page website, or build out many pages showing visitors the benefits and features of your product.
Shopscape comes with Rapid Composer for quickly building completely custom page templates and layouts. The page builder gives you a ton of control over how your landing pages look. You’ll also find plenty of customization controls in the Customizer, such as custom colors, hundreds of fonts for typographic style, various layouts, and more.
8. Quark by Progression Studios (Themeforest)
Quark has a slick and modern aesthetic similar to material design themes. The fonts are crisp, the colors are bright, and the layouts are clean and spacious.
This theme is great for putting visitors’ full attention on your product. Like most other themes, Quark integrates wonderfully with WooCommerce for accepting payments and delivering goods (both physical and digital). There’s also a page builder for creating custom templates, and Slider Revolution is bundled for adding sliders to your site. This theme would work well for any site selling one product or a small handful of products.
Quark has a handful of customization options for color schemes, fonts, and header styles. There are also mega menus and an integrated contact form. With all of the “content blocks” for page building, you can set up any kind of page you need to sell your product – pricing tables, hero images, feature lists – it’s all included.
Didn’t find a theme you like?
Divi is the most flexible theme ever made. Try it for your website today!Try Divi Now
Which single product theme is best for you?
Foton has exceptional design quality and tons of flexibility. Plus, with the demo importer, you can have a gorgeous website live with this theme in record time.
Review the Ekko theme if you want a multipurpose theme that can be reused for endless styles & variety.
Strollik is another top pick because of its strong design sense, complete feature set, and higher customer ratings. As long as you like the style of this theme, you’ll have no trouble setting up a beautiful and effective single product eCommerce store.
For a simple website builder theme, consider Webbox.
Shopscape and Riven are also excellent themes. They have styles that can work for a wide range of niches and this is obvious by the variety of live demos they have. In addition, both these themes have tons of features and customization options built into them.
Quark has a unique style that makes it well-designed for a tech product or another product that requires an ultra-modern look.
Lastly, Focux is a solid choice for a single product showcase. Its style is a bit simpler and more subdued than other options here, but it can still be used to make an excellent website.
Have feedback about these single product WordPress themes? Please use the comment form below to post your questions.
“I used Bluehost to host my first WordPress site back in 2010 and I still recommend them today."
Bluehost auto-creates your WordPress site for you and lets you register your first domain for free.
If you want to try Bluehost for your site, use the button below to get our special partner discount.
Ben Sibley, Compete Themes founder