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“These themes are hand-picked for their outstanding design quality, features, and customer reviews.”
Let design be your differentiator.
The right theme can multiply your sales and social shares, but a bad theme? It can cripple your store and make profitability a challenge.
These days, you can find themes with beautiful designs, incredible customization features, and great performance on mobile devices.
Ready to find one of these excellent themes? Keep scrolling to see our picks for the best eCommerce themes.
WordPress eCommerce themes
After browsing intently across the web and reviewing dozens of themes, these are what I consider to be the best of the best.
Each theme below is mobile friendly and works with the latest version of WordPress. They cover niches like fashion, electronics, food, and more.
Here are my top picks for best ecommerce WordPress themes for 2023.
1. Flatsome by UX Themes (Themeforest)
The Flatsome WordPress theme helps give your e-commerce site a luxury look. There are plenty of options available to make the site your own. In fact, this theme is quite popular – so you’ll likely want to customize the look somewhat to stand apart from your competitors.
Beyond the product pages, you can also use this theme to create a blog. Plus, you can add a FAQ page and maps to a brick-and-mortar location. Small touches like parallax effect sliders give Flatsome a modern vibe.
Flatsome’s open, photo-friendly design and subtle color schemes are a good fit for upscale clothing, home furnishings, and deluxe appliances.
2. Shopkeeper by GetBowTied (Themeforest)
Shopkeeper is one of the most customizable and popular eCommerce themes ever made. You can create a wide range of visual styles with this responsive theme, and it’s highly compatible with WordPress plugins.
With Shopkeeper, you’ll also get a copy of the WPBakery page builder plugin for creating your layouts. There are quite a few pre-designed pages for your store and products, which you can select from without needing to customize. That said, the page builder unlocks the full power of this theme’s flexibility.
Overall, it’s an incredibly successful WooCommerce theme, and like thousands of other WP users, you can trust Shopkeeper to build a fantastic website.
3. Nitro by Woorockets (Themeforest)
If you’re looking for a superb multipurpose eCommerce theme, give the Nitro theme a close look. Nitro has an astonishing 24 live demo sites that are so diverse you’ll have a hard time believing they’re all the same theme.
While Nitro is extremely versatile and can be used for virtually any niche, a few industries the highlight of the live demo include:
- Sports equipment
- Pet supplies
The example above shows off a cookware store that would perfectly compliment a food blog or recipe directory.
In terms of functionality, well, you can see from the demos that the page building options and layout customizability are top-notch. Also, Nitro comes bundled with six premium plugins, including Ninja Popups and the Advanced Products Filter WooCommerce add-on.
4. Basel by XTEMOS (Themeforest)
Basel is a beautiful and modern theme for WooCommerce stores. It boasts a full 5-star rating on Themeforest with over 3,000 sales and has a whopping 37 demos to show off all the niches it can serve.
This shopping theme can be used for pretty much any niche, but its minimalist style will serve some niches better than others. If you want a clean and contemporary look for your eCommerce store, you can’t go wrong with Basel.
Like other themes listed here, Basel has drag-and-drop page building thanks to the Visual Composer plugin that comes bundled with it. Your purchase of Basel also includes a copy of Slider Revolution for building responsive image sliders. Basel is a comprehensive and notable theme for an eCommerce shop with a mix of basic customization options like custom colors and advanced features like AJAX-powered search results.
5. MediaCenter by Shai Krilwan (Themeforest)
Does your e-commerce business sell electronics? The MediaCenter WordPress WooCommerce theme is a high-powered theme with cool layouts and features for selling complex products.
MediaCenter includes a variety of features for selling electronics online. For instance, filters allow shoppers to sort products by numerous conditions like the brand name. After all, brand names are essential to many electronics customers.
6. Walker by Edge Themes (Themeforest)
Do you sell trendy clothing?
The modern, fluid style of the Walker WordPress theme might be a great compliment to your products. Fifteen different homepages are available. Each homepage has a dynamic, open design, which allows for plenty of high-quality photos.
Cultivate long-term brand loyalty with the User Login Widget. Loyal customers can create an account to receive special offers and rewards. You can also reach new customers with the stylish pop-up email subscription form.
7. eCommerce by MyThemeShop
eCommerce is a premium WordPress theme with too many features to list.
This theme has a classic eCommerce store design with a fresh modern twist. It includes WooCommerce support and all the tools you need to set up and customize your shop. It can sell any product, but the design works well for online fashion and t-shirt stores. No matter what you’re selling, this is a theme that can help you look great and makes sales across laptops, tablets, and smartphones.
8. WooShop by MyThemeShop
WooShop is an excellent and incredibly customizable WordPress eCommerce theme. With multiple product layouts, a responsive slider, and elegant sidebar navigation, this is a theme your visitors are sure to love.
In typical fashion from MyThemeShop, this theme is also designed to convert well to your business objectives. The cart integration with WooCommerce works wonderfully and makes the process of buying products easy.
9. Atelier by Swift Ideas (Themeforest)
Atelier is an uber flexible and beautiful eCommerce theme. It’s hard to show off how much this theme can do with a screenshot, so make sure to check out a few of the numerous live demo sites.
Atelier includes support for Easy Digital Downloads and WooCommerce. As a theme that’s been used already on thousands of WooCommerce sites, the integration is well-tested and has specific support for many add-ons too.
This eCommerce theme has a ton of layout options and a drag-and-drop page builder for customing the templates. But what really sets it apart is its multipurpose capabilities. Many eCommerce themes focus too much on clothing and fashion niches, but Atelier can serve them all; furniture, toiletries, wine – you name it.
10. Eva by Temash (Themeforest)
The Eva WordPress theme is designed to sell home products such as furniture, electronics, clothing, and watches. Due to the bold, minimalist style, Eva is a popular theme for fashion.
The Eva theme is purposefully sparse and light. Products are featured against a white background. Menus are clear and easy to navigate. A search bar takes customers directly to products, where they can view large, high-quality photos.
If you want a simple yet sophisticated eCommerce store, especially for home items and clothing, the Eva WordPress theme might be a perfect fit.
11. Oxygen by Laborator (Themeforest)
The light, airy Oxygen WordPress theme is easy to navigate and pleasing to scroll through. This WooCommerce theme includes four header types, customizable typography, the Visual Composer plugin, and more.
Unlike many other themes, Oxygen allows you to toggle between settings for shopping and blogging.
While all the WordPress themes here are mobile-friendly, Oxygen goes the extra mile with full touch-optimization. Shoppers can view all items in a close-up view with just a tap.
Plus, Oxygen is customized for stores with a physical location. The Contact page allows you to see a store location from either satellite, street-side, or hybrid view.
12. Emporium by Templatic
Emporium has the design of a classic department store. It’s an excellent shopping cart theme for small businesses and anyone looking to sell a wide variety of goods.
Use Emporium to sell digital goods or physical products with shipping features powered by WooCommerce. The primary slider is great for showcasing promos, and the carousel slider below can showcase featured products.
13. Shoptimizer by Commerce Gurus
Shoptimizer is a clean eCommerce WordPress theme with a flat design and plenty of customization tools. What makes this theme stand out from the others is its emphasis on conversions and performance.
The developers at Commerce Gurus have carefully optimized this WooCommerce-compatible theme to score 91% on the Google PageSpeed Insights test and 96% using the GTmetrix performance analysis tool. You’ll find built-in tools to minify files and even dynamically generate the critical CSS and speed up your website.
Shoptimizer has a conversion-oriented checkout page design made to help visitors complete more orders. There are tons of optimizations on the individual product pages and SEO enhancements to aid your site in getting search engine traffic.
Overall, Shoptimizer is a smartly designed theme with lots of added business tools and practical functionality.
14. Luxury by Templatic
Luxury is a classic and clean designed theme for eCommerce stores.
The homepage slider is great for sharing promotions and new lines. It’s not too tall so that visitors can get straight into your products below. Browsing products is easy and straightforward with Luxury, and purchasing is simple through the integration with WooCommerce.
15. Gecko by JanStudio (Themeforest)
Gecko is an especially visual theme for eCommerce stores. Like other themes listed here, there are quite a few demos, so make sure to check out all the looks Gecko is capable of creating.
As far as WooCommerce integrations go, Gecko does a wonderful job of supporting many of the features. You’ll find the ability to add dynamic product filters and provide visitors with additional options like the color and size of the products.
Gecko uses a technology called Ajax to make the site faster. When visitors are browsing and filtering products, the page auto-loads new content without completely refreshing the page. This small speed increase can lead to more clicks and increased sales.
16. Adrenalin by Commerce Gurus (Themeforest)
Highly rated and popular, the Adrenalin WooCommerce theme has over 1,800 customers and 150 five-star ratings on Themeforest.
The eCommerce theme features a large banner followed by customizable product categories and listings. While clothing is a favorite item sold through this theme, other options include food and even sports equipment.
Any items or locations which photograph well tend to look great on Adrenalin due to the theme’s image-heavy layouts. Plus, the Quick View feature lets customers tap for a close-up image.
17. eMaxStore by MyThemeShop
eMaxStore is a straightforward WooCommerce theme that highlights sales and products well. It’s a great choice for quickly setting up a store with a few products and promotions.
This eCommerce theme displays related products and has a comparison tool to help visitors select an item. You can add a frequently bought together plugin to make even more recommendations on the product page. The checkout flow is also smooth and well-designed.
18. WooCart by MyThemeShop
WooCart is a professional and modern WordPress theme for eCommerce stores. Its aesthetic would serve a lot of niches well, especially consumer electronics and accessories.
WooCart’s navigation and easy-to-use filtering options will help your visitors find products. With extensive customization options available, you can tweak and modify the site to fit your store’s needs.
19. Virtual Store by Dessign
If there’s one issue with modern eCommerce themes, it lacks emphasis on the products themselves. Virtual Store does an excellent job of getting straight into the products and displaying many of them on the homepage.
Unlike the other themes listed here, Virtual Store is free. If you think you’ll like it, you can download it and install it on your site right now.
Since Virtual Store is WooCommerce compatible, it has templates for the product pages, including customer reviews and related products. It also comes with custom colors, a responsive slider, and additional theme options.
20. Voisen by Lion Themes (Themeforest)
Voisen has a full 5.00/5.00 rating on ThemeForest after its first 35 reviews. Not only is it an attractive and feature-packed theme, but the developers behind it also provide exceptional support and update the theme frequently. In fact, the theme was just updated again earlier today!
The Voison WooCommerce theme comes with three unique homepage layouts, a page builder, mega menus, and numerous header styles. You can create a really diverse number of styles using this theme and boost your sales by adding a frequently bought together section and other sales promos.
Voisen comes with everything you need and more. In addition to the page builder and pre-made templates, there is a built-in shopping cart in the menu, portfolio page layouts, and autocomplete search results.
21. XStore by 8theme (Themeforest)
The XStore WordPress theme is a fast way to give your site a makeover. More than 50 different shop designs can be installed with the click of a button. Many of the shops are unique, too. Create a bookstore, bakery, or fitness equipment store with one of these pre-designed demos.
Over $250 worth of premium plugins is also included with the theme. Plugins include Slider Revolution, Visual Composer, and Smart Product Viewer 360.
If you operate in a niche market, you’ll want to check out XStore’s shop list. You might be pleasantly surprised by the wide selection of pre-designed themes.
22. WOOW by SiteSao (Themeforest)
The WOOW WordPress theme offers flexible functionality. Perfect for clothing, furniture stores, and linens. This WordPress theme lets you customize your e-commerce store with advanced theme options, including Visual Composer and a Revolution Slider.
Two single product layouts are available. The left side gallery shows small images, while the vertical gallery provides a more up-close view. The WOOW theme is clean, polished, and puts the product front and center.
23. Cartsy by Templatic
Cartsy is a minimalist eCommerce theme that emphasizes your products. Its aesthetic is a great fit for eCommerce stores selling clothing or fashion accessory items.
It includes all the necessary templates for listing products, showing off product images, and making sales via the shopping cart and checkout pages. Additionally, you can run a blog to keep customers updated with the latest and greatest happenings in your store.
24. Hudson by Tesla Themes
Hudson is a cool eCommerce store theme with clean navigation and beautiful product layouts.
Full WooCommerce compatibility makes it easy to add products with multiple images, sales prices, and related products. Hudson also has a built-in review system to help visitors select the best products.
25. Beatrix by Tesla Themes
Beatrix is a stylish and hip theme best suited for arts and crafts eCommerce stores. Its minimalist design is great for highlighting beautiful product images.
Beatrix would work well for a small shop with just a few items and has the search, filtering, and pagination capabilities to support a store with hundreds or thousands of products.
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Which eCommerce theme is right for you?
The level of design and functionality you can get for $60 these days is incredible. Not too long ago, you’d have to patch together a theme and a host of plugins to get something decent.
While themes catering to your niche can nail the aesthetic, make sure to check out the extent of customization options available in other themes too. You can often modify a theme to look very different from its demo.
Flatsome earned the top recommendation because of its design quality, customization options, and reliability as the most popular eCommerce theme on Themeforest.
Shopkeeper is another popular theme with an incredible aesthetic. Make it the next theme you consider if you need help choosing a template.
Thanks for browsing this collection of the best eCommerce WordPress themes!