The 5 Best WooCommerce Wishlist Plugins for UX & Marketing

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Wishlists are an awesome feature for an eCommerce store.

First of all, the value is obvious. Users want to save items they like so they can return and purchase them later. Adding a wishlist for them will greatly improve the user experience (UX), but it gets even better.

Some of the plugins below provide more value with added marketing tools. For example, they’ll show you the number of times each product was added to a wishlist and allow you to send targeted email campaigns to customers who have wished for a product.

Adding a wishlist plugin is worth it for the UX enhancement alone, but the marketing tools make it a must-have feature for an eCommerce website.

WooCommerce wishlist plugins

Only the best plugins have been included here.

You’ll find a variety of features with some plugins including loads of functionality, and others providing only the essentials. Make sure to review each one carefully to select the best plugin for your site.

Here are my top picks for the best WooCommerce wishlist plugins.

  • 1. YITH WooCommerce Wishlist

    YITH WooCommerce Wishlist

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    Plugin Description

    The YITH WooCommerce Wishlist plugin is more than a helpful wishlist tool for your shoppers; it’s an incredibly powerful marketing tool.

    With this wishlist plugin installed, visitors can quickly add any product to their own wishlist. They can create as many wishlists as they want, and each wishlist can either be public, private, or shared (people with the link can view it). When customers view their wishlist, they can reorder them and click one button to add individual items or all items to their cart. There’s even an option to send the store owner an email asking for a price estimate for the wishlist item.

    But, this plugin gets really awesome when you consider the marketing tools.

    YITH WooCommerce Wishlist updates your admin menu so you can see how many times each product has been added to a wishlist. You can even see exactly who is wishing for each product. Even better, if you place one of these products on sale, you can send a targeted email to the shoppers who have that item added to their wishlist.

    On top of this, there are different layouts for the wishlist, widgets, and price monitoring. Overall, it’s a well-designed and feature-packed plugin to add wishlist functionality to WooCommerce.

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  • 2. WooCommerce Wishlists

    WooCommerce Wishlists

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    Plugin Description

    WooCommerce Wishlists is an independently developed extension available on the official WooCommerce website. It adds a “wishlist” button to all of your products, plus a few more handy features.

    You can allow guests to create a wishlist saved for 30 days (or until they clear their cookies). If they register, they can save their wishlists indefinitely. They can also create as many lists as they’d like and set each list to public, private, or shared.

    This wishlist plugin works with grouped products and variations, so you don’t have to worry about integration issues with different product types. It also works with any WordPress WooCommerce theme since it has its own styling, and a link can be added to the menu like a normal page. As far as styling goes, you can change the text, switch from a button to a plain link, and switch the icon if you’d like.

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  • 3. My Wish List for WooCommerce

    My Wish List WooCommerce

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    Plugin Description

    If you only need a basic implementation of a wishlist, consider the cheaper My Wish List for WooCommerce plugin. It’s simple and easy to use.

    When you add this plugin, a heart button will be added to all your products, and customers can click this button to add or remove the item from their wishlist. Customers have a single private wishlist. You’ll publish a new page titled “Wishlist,” add a shortcode provided by the plugin, and then add this page to your menu. Then when a shopper visits that page, they’ll see any items they’ve added to their wishlist. There’s also a new Wishlist page added to the My Account page.

    This WooCommerce plugin also adds a “Wish List Count” to the Products menu so you can find the most wished-for items in your store. It’s a nice feature to help you track which products are popular but might not be converting well.

    While this plugin doesn’t allow members to create multiple wishlists or make them public, it has all the essential features you need.

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  • 4. Docket


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    Plugin Description

    Docket is a robust plugin for adding wishlists to an eCommerce website. It functions similarly to the other plugins featured here, but with a few key differences.

    For starters, Docket uses the term “collections” instead of “wishlists.” Shoppers can create as many collections with as many products as they want. The main difference is that the collections can be made public, and the plugin encourages customers to share them. The collection pages are highly customizable and look a lot like Pinterest boards. There are also social sharing buttons built-in, prompting visitors to share the collections with others.

    If you think your customers would prefer public wishlists that are designed to be shared with others, then you may have more success with the Docket plugin than any alternative listed here.

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  • 5. WooCommerce Wishlist

    WooCommerce Wishlist

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    Plugin Description

    WooCommerce Wishlist is another good option if you only need the basic wishlist functionality.

    With this plugin, members can create unlimited wishlists and add as many products as they’d like to each one. There are basic management tools for adding and removing products from a wishlist. Also, any list can be made public, private, or shareable.

    While it doesn’t have analytics or some of the more advanced features available in other plugins, it’s a decent plugin that nails the core functionality. The main criticism I have for this plugin is that the styling for the wishlists is pretty basic. It looks okay, but you might have to add some custom CSS to your theme to make it look really sharp.

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Which wishlist plugin is best?

YITH WooCommerce Wishlist gets my top recommendation. The design is fantastic, and it includes more features than any other wishlist plugin. The analytics and marketing emails set it over the top as the best option.

If you only need a basic implementation, My Wish List for WooCommerce is a solid alternative.

Thanks for checking out this collection of the best WooCommerce wishlist plugins, and please consider sharing it with somebody else if it helped you out today.

Ben Sibley
Ben Sibley
This article was written by Ben Sibley. He is a WordPress theme designer & developer, and founder of Compete Themes.