How’s your website doing?
If you don’t add analytics, you’ll never know how many visitors you’re getting or what pages they’re viewing.
It’s like building a business in the dark.
The good news is that adding Google Analytics tracking to your website is easy, and it unlocks a massive volume of data you can use to evaluate your site’s performance.
After reviewing the top options, these are the plugins that stood out from the rest.
If you want more guidance, check out our post on how to add analytics to your website.
Google Analytics plugins
A great analytics plugin should be easy to install and provide comprehensive tracking.
All of these plugins have a simple setup process and a variety of reporting metrics. Make sure to read the description for each to understand the distinctions between each plugin.
Here are my top picks for the best Google Analytics plugins for WordPress.
MonsterInsights is my top recommendation for adding Google Analytics to your site, and it’s the plugin I use here at competethemes.com.
MonsterInsights is packed with useful options like enhanced link attribution, author-based analytics, and file download tracking. Plus, if you run an eCommerce store and want sales data included in your Google Analytics reports, there’s an add-on available in the PRO version. In fact, MonsterInsights includes a massive amount of add-on functionality, so if you’d like to see what else it’s capable of, keep learning and click the link below.
The GA Google Analytics plugin is free and quick to set up on your site. This plugin has a straightforward system for adding the tracking code to your site. All you need to do is locate your site’s tracking ID in Google Analytics (very easy) and then enter it into a field in the plugin’s settings menu. It couldn’t be easier!
This simple plugin includes a handful of customization options, but the bulk of these settings are available in the pro version. Consider the upgrade if you need a more advanced implementation on your website.
One other thing worth noting is that this plugin doesn’t add any graphs or reports into your dashboard. If you’re like me, you prefer logging into Google Analytics for this data, so this is a good thing. You won’t have any extra files loaded in your WP admin menu to slow things down.
If you want a more robust analytics solution, consider the Analytify plugin. This free plugin makes it easy to add Google Analytics to your site, but it also includes a ton of reports and data right in your WP admin.
If you’re looking to get data inside your WP dashboard, this is probably the best plugin for you. There’s a huge amount of different reports and data available to sort through and evaluate your site’s performance. In fact, Analytify goes way beyond what other free plugins include. There’s social media tracking, mobile device analytics, and geographic reports built-in using geolocation tech.
Like the other plugins included in this list, you can get more advanced options with the premium version of Analytify. Some example features include real-time analytics and enhanced eCommerce attribution.
Lara’s Google Analytics is an all-around great choice for the average WordPress user. It has a simple installation process and a good variety of in-dashboard reports.
Once the plugin installed, the reports you’ll find in your admin dashboard are very similar to what you’ll see in the Audience overview when logged into Google Analytics. You can easily switch views between Sessions, Users, Pageviews, Bounce Rate, and a few other key metrics.
If you want to start tracking your visitors and get a nice variety of statistics in your dashboard while you’re at it, this plugin will be a great addition to your site.
The last plugin you should consider for adding analytics to your site is GainWP Google Analytics. This plugin is easy to setup and has outstanding user reviews.
One thing that makes this analytics plugin a bit different from the others are the types of reports included. For instance, the GainWP plugin includes real-time analytics in your dashboard which is only available in premium versions of the other plugins mentioned here.
Another cool feature with this plugin is that you can choose to add GA tracking to your site or add the reporting. This makes it a lightweight choice for any WP users that only want to add tracking to their site and prefer to visit the GA website for reports rather than seeing data in their WP admin dashboard.
Which Google Analytics plugin is best?
MonsterInsights is the all-around best analytics plugin in my opinion (and one of my favorite WordPress tools). It lets you add tracking without touching any code, and the free version includes a ton of customization settings.
The one other plugin I’d like to highlight is GA Google Analytics. If you already know your way around Google Analytics, you probably don’t want simplified reports in your dashboard. For the more savvy web builder, this plugin is best since it handles the tracking code for you without adding any clutter to your admin dashboard.
If you need more help getting started our guide on adding Google Analytics to WordPress will put you on the right path.