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“These themes are hand-picked for their outstanding design quality, features, and customer reviews.”
Whether you need a theme for an insurance company or lead generation site, these themes are the best of the best.
Using our criteria for design quality, flexibility, and customer ratings, we’ve compiled this collection of the top six best insurance themes for WordPress.
The themes listed below are suitable for any insurance niche. This includes health, auto, and travel insurance. They’re perfect for small insurance agencies and brokers.
You may also like our list of the best business WordPress themes.
Insurance WordPress themes
Every theme included in this list has been updated or released recently, so they all work with the newest version of WordPress.
In addition, all themes here are fully responsive which means they look and perform great on mobile devices.
Here are my top picks for best insurance agency WordPress themes for 2023.
1. Viva by Key Design (Themeforest)
If you’re looking for a highly professional design, Viva might be the best theme for you. This insurance template is just one of many included in the Viva WordPress theme. In total, it has 30+ complete website designs that are all importable with a few clicks. It’s a top theme if you want to create multiple websites for your clients.
Viva is powered by a page builder plugin that comes bundled with it for free (normally $49). Together, you’ll get a huge variety of pre-designed pages and page elements that you can drag and drop to construct your site. You don’t need to be a professional web designer to create a professional website with these tools.
Of course, one of the best reasons to choose the Viva theme is that you barely have to customize it at all. You can quickly import the demo you see in the screenshot above and then swap out the logo and colors with those of your brand. Then replace the images and text and you’ll have a beautiful insurance website ready in record time.
If that sounds like a great deal to you, click the link below to learn more.
2. Sway by Key Design (Themeforest)
Looking to create a modern website? Sway has a killer design that’s up-to-date with all the latest design trends. You’ll find crisp sans-serif fonts, bright & balanced colors, and spacious layouts.
What’s great about this theme is that you aren’t locked into a few templates. There are dozens of templates to choose from and even more pre-designed blocks and individual elements. Using this system of elements, blocks, and templates, you can quickly create a beautiful page and customize any aspect of it you want.
The Sway theme is also performance-optimized so that it will load quickly on desktop and mobile devices. If you have a global customer base, you’ll also be happy to know that it’s fully translatable and multilingual-ready. Click the link below to learn more and see how you can get started with Sway.
3. Instive by trippleS (Themeforest)
The Instive theme has a clear presentation with bright colors and plenty of white space. This design aesthetic will help visitors to navigate your site’s pages and learn about all your best offers. When running an insurance business, you can’t overlook the importance of building trust, and simple design is a great way to do enhance these efforts.
Thanks to all the customization options included in Instive, you can create a website with any kind of pages you want. Add a simple contact form for visitors to get in touch, make a completely custom homepage layout, and choose from pre-made page templates to save time. Instive is fully integrated with the Elementor plugin for page building.
In addition to simple drag-and-drop page building, Instive also allows you to build custom header and footer layouts, and even create full mega menus. You have more than 200+ blocks to make your pages and header with, so you’ll never run out of options when building a website for your insurance agency with Instive.
4. Insurance Agency by RayofLightThemes (Themeforest)
This modern insurance WordPress theme has an excellent style for those who want a professionally designed website. From the colors to the typography, Insurance Agency captures a premium feel in its design.
Insurance Agency has a useful option to be used as either a one-page site or multi-page website. If you just need to get a page online with a few sections of content, the one-page style will save you a ton of time. With this design, clicking on a menu item will take visitors to the relevant section on the same page instead of loading an entirely new page.
The homepage slider is made with the Slider Revolution plugin which comes bundled for free with Insurance Agency. You can create a huge variety of slider designs with this plugin. There are also pre-defined color styles, shortcodes, and a page builder. On top of that, this insurance theme now supports WooCommerce, so you can sell products and services straight from your site.
5. Health Insurance by RayofLightThemes (Themeforest)
Want a professional-looking theme for your website? Health Insurance has a wonderfully clean design with plenty of design cues that make it feel professional and authoritative.
In the header of the site, you can include your organization’s phone number, working hours, and address. The presence of this info sends strong trust signals to visitors getting them more likely to reach out for a quote. Speaking of which, there’s also a “get a quote” call-to-action button built right into the header.
Health Insurance has three pre-defined homepages, but you can also create your own with the page builder. There are lots of creatively designed sections to use when making custom templates. It also comes with three color schemes and a complete options panel. One of the more practical features is the popup quote form which will help you capture more leads.
6. Roox by TemplateMonster
Roox has a clean and professional style that visitors will appreciate. Using a simple color palette of white, black, and blue, Roox has a calming visual style.
This insurance theme includes TemplateMonster’s page builder. Drag-and-drop various page elements into place to construct custom templates. If you browse through the demo site, you can visualize how this works on the homepage.
Roox also includes a great variety of practical features and layouts for insurance companies. There’s a filterable photo gallery, team member sections, and of course a detailed services page. One of the coolest business features included is the appointment manager. This allows customers to pick a date on a calendar and then select an available time to book an appointment all on their own. The business tools included make Roox a top theme to consider for an insurance agency website.
7. Insurance by Martanian (Themeforest)
The Insurance theme has a simple design for creating an insurance brokerage website. You’ll find that the typography, colors, and most layouts have a clean and easy to read style. It’s a great choice for a large team or even an individual insurance agent.
Insurance comes with a drag-and-drop page builder which is the key to using it for your own website. You can insert components into a template in whatever order you’d like and then fill in each component with your own text and images. There are components for promoting your services, phone call-to-actions, quote forms, and contact details.
The developers behind Insurance have done a good job of integrating useful business features into this theme. Having built-in quote forms makes things even easier for your site. Customers have been loving the Insurance theme and rate it a 4.7/5 on average over on Themeforest.
8. Best Cover by TemplateMonster
Best Cover has a bold, colorful style. The first thing you might want to know is, can you change the color? Yes! Best Cover has multiple color options, so don’t discount it right away if you’re not a fan of the orange.
This theme is really stylish and has some cool design choices. For instance, the primary menu items are listed vertically next to the logo leaving plenty of space for a large tagline. Below this, there is a secondary menu that makes great use of icons to confirm the purpose of each section and add some stylish flair.
What you can tell from Best Cover is that it will work great for an insurance agency with multiple types of insurance offers, or a lead generation company that can help direct visitors to providers. The homepage lists home insurance, car insurance, and life insurance offers.
This theme is WPML compatible which means it can be used seamlessly for a multilingual website, is fast to install and setup, and comes with free lifetime updates.
9. Travel Insurance by TemplateMonster
The Travel Insurance theme has a colorful and unique style. The layout of the homepage and position of the menus stands out from other themes and is quite creative. It is a great theme to choose if you’re looking to partner with travel agencies to do more business.
One thing you’ll notice about this theme is that it’s great for generating leads. If your goal is to get visitors to request insurance quotes, what better way than to lead with that on your homepage?
Travel Insurance includes an admin panel full of options. You can change the slider type, sidebar position, and font sizes, to name a few settings. It also supports post formats, which will be great if you want to run an active blog. This is a necessity for modern content marketers. You’ll also find a handful of content-related tools like shortcodes for inserting stylish elements into posts and pages, custom widgets, and responsive image sliders.
Like the other themes listed here, Travel Insurance has a responsive design, so it looks just as good on mobile devices as laptops. Make sure to click the link below to see more designs from this customizable insurance theme.
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Which insurance theme is best for your site?
Sway has a modern style and flexible site building tools, which earned it the top recommendation here.
Another top theme you should consider is Instive, which has a clean design and practical page building tools.
Those two templates stand out from the pack, but any of these insurance WordPress themes could be used to build an awesome website.
I hope this collection helped you to find the perfect new theme for your site. Thanks for reading!