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“These themes are hand-picked for their outstanding design quality, features, and customer reviews.”
Ready to launch your store?
You’ll love this collection of the best free eCommerce WordPress themes.
You may also be surprised by how customizable they are.
The majority of free themes these days have beautiful designs and a wide variety of customization tools. There’s usually a premium upgrade available too if you want even more customization options.
If you don’t mind spending a few bucks, our premium eCommerce themes collection has a few more options.
eCommerce WordPress themes
Each of the free WordPress themes in this collection has been made specifically for eCommerce stores. They all work with the newest version of WordPress and the popular WooCommerce store builder.
Here are my top picks for best free eCommerce WordPress themes for 2024.
1. Modern Store by Compete Themes
Modern Store is our first and only theme designed specifically for eCommerce stores. It features complete support for WooCommerce, the Elementor page builder plugin, and the Gutenberg block editor.
Like all of our themes, Modern Store has a simple and clean design that emphasizes your products and content. It adapts smoothly to all screen sizes, so visitors can browse your wares comfortably regardless of what device they’re using.
Modern Store includes a nice variety of customization options. So whether you launch a niche t-shirt store or a horizontal eCommerce store with lots of categories, this theme is a good fit. There are simple but flexible options for customizing the homepage so it features your best products. The header promo at the top can promote any product on your site, or simply be used as a header image. You can also change the main color throughout the site to match your brand, add linked social icons to the header, and customize a few aspects of the product search bar’s design at the top of the site.
2. Astra by Brainstorm Force
Astra is a powerful and popular WordPress theme that is optimized for WooCommerce.
The biggest feature of Astra is its speed: with a file size of less than 50KB, your website will load in less than half a second! When it comes to making a sale, speed is critical. Slow websites rank worse in Google search results and make it less likely that customers will stick around long enough to make a purchase.
The theme also comes with over 150 premade templates, dozens of which are designed specifically for different types of businesses and eCommerce websites. There are templates for stores that sell plants, cosmetics, furniture, shoes, jewelry, and virtually any other product type that you can think of.
Astra is also extremely customizable. You can modify your layout, headers, and footers, create mega menus, fine-tune colors, typography, and other design elements, and customize dozens of other options. If you’re looking for a flexible theme that is optimized for eCommerce, give Astra a try.
3. Qi Theme by Qode Interactive
The Qi theme is a highly advanced free multipurpose theme. It has more than 100+ demo sites that you can preview by clicking the button above, and all of them are importable.
Qi gets its flexibility from integrating with the Elementor Page Builder plugin. Using it with Qi, you can insert finished pages and customize the design however you see fit. Rearrange elements with drag-and-drop, change the colors, update the fonts – the possibilities are endless.
Since Qi also integrates with WooCommerce, it makes for a good eCommerce theme too. It’s a particularly strong choice for anyone looking to create more than one website because it has many varied designs available.
4. Online Shop by ACME Themes
Online Shop is an incredibly feature-rich WordPress theme for online stores and eCommerce shops.
One thing that stands out immediately in this theme is the department menu on the homepage’s left side. This is similar to the menu Amazon used for many years, so you can trust that your visitors will recognize the feature and know right away how to use it. If you have hundreds or thousands of products, it’s good to know that the Online Shop theme has enough navigation features to support your store. Larger eCommerce stores will benefit from fast WooCommerce hosting to help their sites run fast for all visitors.
Online Shop also has loads of other ways to customize the design. Widgets mainly power it, so you’ll find various widget areas on the homepage and throughout the site. Between the default WooCommerce widgets and the 9+ custom widgets included in Online Shop, you’ll have tons of control over exactly which products you want to promote and share throughout your site’s pages.
Online Shop also has header and footer settings, multiple layout options, and so much more. If you want a very customizable and free WordPress eCommerce theme, you have to check out Online Shop.
5. eCommerce Market by Rigorous Themes
If you want a clean and customizable design for your WooCommerce store, look no further than the eCommerce Market theme. This theme features a sleek header layout complete with a two-part search bar allowing visitors to instantly search your store for products by category. It also includes a logo, primary menu, social media links, a login button, and a quick link to the visitor’s cart.
As a widget-based theme, eCommerce Market allows you to construct pages using widgets. This is a great way to build your site because you can include all of the WooCommmerce widgets and native WordPress widgets within your pages to construct unique designs. Even better, you can integrate any of the thousands of free widgets available on wordpress.org. Customize the colors and typography to create a gentler look and this would be an excellent theme for a flower shop or other boutique store.
Overall, eCommerce market is an attractive and flexible theme that could work well for a jewelry store, online book market, or any other niche.
6. eCommerce Gem by Pro Designs
The eCommerce Gem has a great contemporary style. Make sure you have some excellent photographs on hand and you will be able to make a gorgeous website with this free web store theme.
The slider at the top of the homepage is perfect for featuring your best deals and promotions. Customize exactly what appears on the homepage by using widgets. You can use default WordPress widgets and the special widgets included in eCommerce Gem for creating the perfect front page.
You might also like the content options available in the header. Adding your contact info, especially a phone number, can increase how much visitors trust your site and lead to more sales.
7. City Store by Yudlee Themes
City Store is a theme based on the WooCommerce plugin and is perfectly designed for its pages. One can use it to build any kind of online shopping store or eCommerce website easily. City Store Lite is a fully responsive and fast loading multipurpose theme that includes plenty of customization options that are easy to use.
This eCommerce theme includes features and functionalities that are very powerful yet simple to use. It is based on the popular Bootstrap framework which gives it lots of customization flexibility and improves usability.
One of the best parts of this theme is that it’s optimized with SEO best practices and is completely translation-ready. Build a high-ranking website with any language you’d like.
8. Multicommerce by ThemeEgg
Want a simple and straightforward eCommerce theme for your online store? The Multicommerce theme has a clean style that visitors will find easy to navigate and shop with.
The screenshot above is taken from the live demo site. If you browse the demo, you’ll find that the homepage has a good layout for promoting your most popular products and item categories. Even better, you don’t have to recreate the homepage the exact same way. You can use the custom widgets that come with Multicommerce to make your own design.
Multicommerce includes a lot of features for a free theme too. You can find options to include sliders, make your menus sticky, and include advertisements throughout each template. Overall, it’s a highly customizable free eCommerce WordPress theme.
9. eCommerce Lite by SpiderBuzz
The eCommerce Lite theme has been well-received by WordPress users. It’s collected 7 five-star reviews for the quality of its design and customer support.
One thing I really like about this theme is the menu featured in the left of the site. You could make a site like Amazon using this design. Visitors will likely recognize this design pattern and understand they can use the menu to navigate all of your departments.
Because of the great navigation options available in eCommerce Lite, it will work wonderfully for a store with hundreds or even thousands of products. There are plenty of customization options available in the Customizer where you can watch your updates take place live. Some settings include a custom logo, background, search bar, and multiple sidebar layout controls.
10. Storefront by Automattic
It’s hard to build a list of free themes for eCommerce without mentioning storefront. Built by Automattic, this theme has been created by the same developers behind WooCommerce itself. You can trust it to integrate perfectly with the popular eCommerce plugin as well as all of its extensions.
As a minimalist theme, you will find Storefront to have a modern design that fits well for most current brands. You’ll have no trouble making an attractive and easy-to-navigate eCommerce website with this shopping template
Storefront is probably the most popular eCommerce theme too. It’s currently active on an astounding 200,000 WordPress sites.
11. Ecommerce Hub by Themes Glance
Ecommerce Hub is a colorful and feature-packed WooCommerce theme for WordPress. You can use it to create any kind of store from a clothing brand, cosmetic shop, sports equipment, or restaurant equipment eCommerce store.
The homepage has a smart design that will help you lead customers throughout the site. The slider is beautiful and includes a call-to-action in each slide so visitors will engage with your promotions. There are also sections to feature your product categories, top-selling products, and your best deals.
With the free version, you get a homepage template, and three different page templates for use on inner pages. The slider is customizable as are the social media links and logo.
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Which eCommerce theme is best for you?
Each theme here has been released or updated recently. As modern eCommerce themes, they’ve been styled to be responsive and work on mobile devices too.
Make sure to visit the demo sites prepared by each theme designer rather than the simple one auto-created on wordpress.org.
If you have any questions about these free WordPress eCommerce themes, leave a comment below.