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You’re leaving sales on the table.
When a shopper adds an item to their cart, they’re so close to completing the sale.
But if they leave, it doesn’t matter how much they considered making a purchase; you’re left with $0.
In order to get more customers to complete sales, you can send them what’s called a “cart recovery email.”
Cart recovery emails are simple. If someone leaves your site without purchasing, you can wait 24 hours and then send them an email including the contents of their cart and an invitation to return to finish their purchase.
You can also include a discount code to incentivize them further to purchase.
And the best part?
This type of functionality is easy to add to WooCommerce using one of the plugins listed here.
These plugins can help you recover abandoned carts via email and Facebook Messenger, send shoppers discount codes, and automate the entire process.
Keeping reading to find my top picks.
WooCommerce abandoned cart plugins
Only highly-rated plugins from reputable developers have made this list.
While any of these plugins could work well for your site, they all have unique strengths to consider. You can find additional screenshots and live demos by clicking the buttons below.
I’m sure you’re excited to see what’s available, so here are the best WooCommerce abandoned cart plugins on the market.
This plugin by YITH does an excellent job of helping you recover abandoned carts without making things too complex. The way it works is simple.
When someone adds an item to their cart, if they don’t checkout within a specified period of time (you get to decide this), the plugin will send them a recovery email. If they’re logged in already, then this works quite well since you have their email address. If they are a guest, this works as long as they’ve added their email address to the checkout page before leaving (this is how all of the cart recovery plugins work).
The email that YITH WooCommerce Recover Abandoned Cart sends is designed beautifully and also allows you to include a discount code. Adding a coupon code to the email is a great way to boost the conversion rate of these emails. You can also add an email optin box for this functionality, limit emails to only guests or registered members, choose the sending delay, and track exactly how many conversions you get from these emails.
Omnisend is a bit different from the other plugins listed here. It’s a full-fledged email marketing platform, like MailChimp, but designed for eCommerce stores. It has a WordPress plugin that makes it easy to integrate with WooCommerce and can handle abandoned cart emails along with every other email you may need to send.
While it is by far the most complex solution here, it’s also way more advanced. You’ll get numerous email templates and a complete email builder for designing your abandoned cart emails. You can also manage your other email marketing, such as “thank you” emails and onboarding flows. Not to mention, the deliverability of these emails will be much better than those sent directly from your site.
Overall, Omnisend is an excellent choice if you don’t already have an email marketing tool for your WooCommerce store.
Cartback is an amazing plugin if you use Facebook as part of your marketing strategy. Unlike the other plugins here, it isn’t designed to handle email marketing. Instead, it works entirely through Facebook Messenger.
With Cartback, you can enable cart recovery messages to send automatically an hour or longer after a cart is abandoned. Anyone who abandons a cart on your site will be added to the Audience menu page.
In addition to the cart recovery messages, Cartback also includes some more proactive marketing tools. There’s a signup box where visitors can click a button to get a discount code sent to Messenger. It’s a neat way of boosting engagement and getting new shoppers to try out one of your products. Overall, Cartback is an excellent Facebook marketing plugin and an effective tool for boosting your conversion rates.
Abandoned Cart Recovery is another decent plugin for capturing more sales from your site. Like the other plugins, it lets you specify how long it should wait before emailing customers and includes the option to add a discount code. You can also add a checkbox for an opt-in if there are privacy regulations in your area that require this before emailing visitors.
This plugin also includes a pre-abandonment popup. When they view the cart pages and begin to leave, an email form popup displays. It is a bit odd, in my opinion, because I don’t think many people would want to subscribe to a reminder like that, but it’s a thoughtful feature nonetheless to add to a WooCommerce abandoned cart recovery plugin. It might work better to use a save cart for later plugin instead.
One nice feature in this plugin is that it can list all of the abandoned orders in the menu, even when it doesn’t have an email associated with the visitor. This gives you a full picture of how many carts are getting abandoned on your site. This plugin also includes an email customizer using the WordPress editor. You can add any text you want and insert dynamic elements like the shopper’s name or items with template tags. While it doesn’t include styling options, it is nice that you can fully customize the contents of the email.
This is a widely used plugin for recovering abandoned carts with WooCommerce. It’s had over 4,000 sales and is kept up-to-date by its developers. It’s extremely robust and has tons of settings to customize how it works.
From the settings menu, you can adjust how long before the emails are sent, which order statuses make a cart eligible, and so much more. To be honest, it’s kind of overwhelming just how many options you have in this plugin. There are entire pages of settings for the abandoned cart recovery email, coupon code, and recovered orders. If you want to take a peek before buying, you can click the button above and then use the Screenshots button to see more.
An awesome feature in this plugin is the ability to add previous carts that were abandoned before you install this plugin. It does this by letting you add Orders with any of the following statuses: On hold, Pending, Failed, Cancelled. While this could irritate shoppers if their cart were years old, you can limit how far back the search goes.
Which abandoned cart plugin is best?
There’s some fierce competition in this collection.
To help you pick the best plugin for your site, here are my final recommendations.
YITH WooCommerce Recover Abandoned Cart is my overall top choice because it works very well with little configuration. The only issue with using a plugin to send your emails is that they could be slow to deliver. Installing a plugin like WP Mail SMTP can resolve this issue.
Omnisend is likely the best plugin if you don’t already have an email marketing app like MailChimp running for your site. You can take things way beyond abandoned cart emails and create complex email marketing flows with this app.
Cartback is the last plugin I’ll highlight here, which works with Facebook Messenger instead of email. While that won’t appeal to everyone, it’s a must-have if Facebook is a major acquisition channel for your store.
I hope this collection of the best WooCommerce abandoned cart plugins helped you find the perfect new plugin for your site. If you enjoyed it, please consider sharing it before you go by using the social media buttons below.
Thanks for reading!