Who doesn’t love a good coupon?
Coupons can be one of the best ways to entice buyers and boost your conversion rate.
In fact, coupons can do more than just improve your conversion rates.
Coupons are particularly useful when used like a loss leader for lead generation. Pitch an expensive product but utilize a coupon to deeply discount it and you’ll see your signups soar.
With a growing list of customers and email subscribers, you’ll be able to followup with more marketing and sales.
Solutions for affiliates and eCommerce
There are two types of plugins in this list.
Some of them are for store owners who want to offer their visitors coupons. The others are for affiliates who want to build a coupon site in order to monetize their traffic.
Regardless of your need for a coupon plugin, you’ll be able to find what you need here.
If you’re making a new coupon site, make sure to visit our collection of the best coupon WordPress themes. Otherwise, these WooCommerce WP themes will integrate with the eCommerce coupon plugins found here.
WordPress coupon plugins
There’s a mixture of free and premium plugins here, so you can select whichever solution matches your budget best.
Here are my top picks for the best coupon WordPress plugins.
1. WP Coupons
WP Coupons is an awesome premium plugin for coupons. The developers describe it as an affiliate marketing plugin made by affiliate marketers.
This coupon plugin has a clever design. It gives you an attractive page where you can list all of the current deals you offer. Visitors can copy coupon codes if there is an actual coupon code, or click to view the offer if you have a special affiliate link instead.
Each deal gets its own page which is important from an SEO perspective. Visitors browsing your site will like the deals overview page, but with a dedicated page for each coupon, you can rank for searches for each product. For instance, if you have a coupon for Company X, potential customers are going to Google things like “Company X coupon” and you’ll have a chance to rank and earn a commission when they purchase.
The beautiful design is probably the best feature included in this plugin. There’s also a good variety of style options for adjusting the display and it’s fully responsive so you can easily earn commissions from mobile visitors too.
If you’re looking for a free coupon solution for affiliate marketing, the WP Coupons and Deals plugin is a great choice.
WP Coupons and Deals is extremely feature-rich and has over 50+ five-star reviews from its customers. It loads fast, has a responsive design, shortcodes for adding coupons anywhere, social share buttons, and decent coupon management tools.
While I think the WP Coupons plugin has a nicer design, I do like the dashed borders in the coupons created with this plugin. It definitely reinforces the concept of the coupon.
WP Coupons and Deals is also well-made for generating commissions. If a visitor copies a coupon code, it gets copied to their clipboard and then the site immediately opens in a new tab using your affiliate link so you don’t miss out on any commissions.
This free plugin also has a premium version if you want additional features like coupon expiration countdowns, coupon templates, and the ability to hide coupons.
WooCommerce has its own coupon functionality, but you might like this plugin for your site for list building.
The WooCommerce Coupon Box is a simple, premium plugin that adds a lightbox popup to your site. It has exit-intent technology, so you can show the popup form when visitors are about to leave your site. They’ll see the discount and many will choose to subscribe to receive the coupon code. There are a lot of popular eCommerce websites that actively employ this tactic to grow their business.
WooCommerce Coupon Box comes with controls for configuring who sees the popup and on what pages. The design of the lightbox itself is customizable as well. You can integrate it with MailChimp or Active Campaign to build your list. Overall, it’s a pretty specific use-case, but it’s quick to install and can make you a ton more sales over time.
Coupon Creator is another free option for affiliate coupon websites. While it’s aesthetic is a bit outdated, it does come with a huge amount of functionality.
Coupon Creator adds a new coupon custom post type you can use to publish coupons on your site. You also get shortcodes which you can use to insert coupons into any page or post on your site. It has some extra features like expiration dates for coupons which can greatly improve your conversion rates.
There is also a premium upgrade available if you want more features. It adds more style customization options in particular which can help you customize the look of the coupons.
If you have a WooCommerce store, you should make Smart Coupons a coupon WordPress plugin you consider for your site.
WooCommerce has built-in coupon functionality, but if you’ve been running an eCommerce site for a while, you may have found that it’s a bit limited. Smart Coupons provides you with a ton more flexibility for offering your customers with discounts.
For example, Smart Coupons lets you bulk generate coupons. Then you can send unique codes to your customers via email or CSV to share with your marketing partners. You can also offer gift certificates and vouchers which can help greatly during the holiday season.
On top of these awesome features, Smart Coupons also has a complete store credit system. Your customers can fund a wallet and manage their balance. This is excellent for cash flow which growing businesses always need.
Which coupon plugin is best for you?
If you have an affiliate website, WP Coupons is probably the best plugin to use for your site.
Next up, I would recommend the WP Coupons and Deals plugin which has a nice style and feature set. Coupon Creator is a good alternative if you want another option.
Lastly, for WooCommerce sites, the WooCommerce Coupon Box is a simple way to build your email list. Smart Coupon is excellent for a more comprehensive coupon system than the one that comes included with WooCommerce out-of-box.
What do you think?
Have any questions or comments about these WordPress coupon plugins? Post your comments below.