Disclosure: This post may contain affiliate links. Purchasing a product through one of these links generates a commission for us at no additional expense to you.
“These themes are hand-picked for their outstanding design quality, features, and customer reviews.”
Need help selling watches?
These themes can help.
The WordPress themes featured in this collection are designed specifically for jewelry and watch stores and include practical features like eCommerce support and product portfolio grids.
Keep reading to see which themes we recommend most.
WordPress themes for selling watches
The templates listed here all have responsive designs that let them adapt to small mobile screens as well as wide desktop monitors.
In addition, they’re all compatible with WooCommerce, the leading eCommerce plugin for WordPress.
Here are my top picks for best watch WordPress themes for 2023.
1. Reprizo by AxiomThemes (Themeforest)
The Reprizo WordPress theme is an excellent theme to create a modern and stylish shop for watches and accessories. It has full WooCommerce compatibility so you can create an eCommerce store on your own without paying for expensive web development services.
This theme features a collection of five finished homepage demos, all of which can be imported and edited using the intuitive drag-and-drop Elementor page builder. In addition to the five homepages, there are many more pre-made inner pages that you can use for your About and Contact pages, for example.
You’ll also enjoy the many plugin integrations that come with this theme. If you want to create a multi-lingual website, you’ll appreciate Reprizo’s full compatibility with the popular WPML plugin. It also includes a slider plugin, grid constructing plugin, and a finance plugin for accepting cryptocurrency payments on your shop.
2. Qwery by AncoraThemes (Themeforest)
Qwery is a multi-purpose WordPress theme, meaning it can match a wide range of personal and business projects. Its design is highly flexible, so you can build a modern website for virtually any niche, including a watch and jewelry store.
The Qwery theme has more than 50+ pre-made site templates you can import into your site. One of these is made exclusively for luxury apparel and jewelry sites, and that’s the template we recommend you use (it’s featured in the screenshot above). That said, you can pick any of Qwery’s pre-made templates for your site and for any other sites you might build in the future.
As a theme made with Elementor, Qwery is relatively beginner-friendly despite its advanced capabilities. You can modify every aspect of the design without tweaking a single line of code. All you have to learn is the intuitive interface in Elementor. And since it’s a responsive theme, its layout will adjust to smaller screens so it looks stunning on both mobile devices and desktop computers. And as you might expect, it’s a WooCommerce compatible theme, so you can sell your products directly from your site without using a third-party eCommerce platform.
3. Frank by ThemeREX (Themeforest)
Frank is a classy WordPress theme featuring a simple black and white color palette. The muted style of this theme will make your images leap off the screen, which is important for a site selling jewelry and watches.
Frank includes eight stunning homepages. The screenshot above only captures part of one of the designs, so make sure to click on it to reach the theme’s full info with all the demo sites. When building your site, you can easily try them out and select the design that works best for your business.
In addition to the homepages, Frank includes countless shortcodes and blocks for creating custom pages. If you’re using the Classic Editor, you’ll most likely want to add shortcodes to include dynamic visual elements in your pages. If you prefer the Gutenberg editor, using blocks will work even better. As you might expect, this theme also features full WooCommerce support and works with all of the WooCommerce plugins and extensions. This makes it possible to customize every aspect of your eCommerce store from the design to the checkout page experience.
4. Pablo Guadi by AncoraThemes (Themeforest)
The clean design of the Pablo Guadi WordPress theme is best suited for selling handcrafted jewelry, precious stones, and watches. You can choose from two unique homepage layouts, which are optimized to look amazing on all devices.
Pablo Guadi’s full compatibility with the Visual Composer plugin lets you customize your pages as needed. You can drag and drop elements into new places, change the spacing, and add all your own content. This works for your homepage and inner pages and can work for customizing your WooCommerce shop pages too.
As a watch shop, you’ll want to include lots of photographs of your watches, so you’ll appreciate the custom gallery and portfolio grid layouts that come included in this premium theme. Other features include an Instagram plugin, shortcodes, and widgets for outputting visual elements.
5. Custom Made by AxiomThemes (Themeforest)
One thing you’ll like about this theme is that its layout is fully customizable. You can import the pre-made pages and then change them how you see fit using the WP Bakery page builder plugin. WP Bakery is normally $56 but you get it for free with your purchase of Custom Made.
Custom Made also includes shortcodes and widgets for adding content to your site. These allow you to include multi-column layouts, sliders, and all sorts of visual elements throughout your pages. Regardless of how you customize the design, the full optimization for mobile devices ensures every section of your site will be scalable and work with small screens.
Want to save a few bucks?
Themeforest always has popular themes on sale.See the sale
Which watch theme is best for you?
Given how customizable and beautiful each of these themes is, you might be having trouble picking just one. Here are some final tips.
Reprizo earned the top spot in this list because of its gorgeous design and emphasis on product photography. It’s also nice that it integrates with Elementor, which most WP users find to be the easiest page builder to use.
Qwery is a better choice for freelancers or site builders who will be launching more than one website. The main advantage of using Qwery is that it can be reused over and over again for many websites due to the dozens of pre-made page packs.
I hope this list made it easy for you to pick the perfect WordPress theme for your watch shop.
Thanks for reading!