The 9 Best WordPress Themes for Makeup Artists to Build a Customer Base

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Ben Sibley

“These themes are hand-picked for their outstanding design quality, features, and customer reviews.”

The competition is stiff.

Makeup tutorials are one of the most popular niches on Youtube, and the entire industry is growing. If you want your makeup services to get attention online in this crowded market, you’ll need an excellent website.

An excellent website doesn’t just tell people about your business; it converts them into fans and customers. Use one of these WordPress themes to strengthen your brand image and captivate the market.

You may find some themes you like in our beauty salon themes collection post too.

Makeup artist WordPress themes

Each theme listed below is 100% compatible with the latest WordPress version, so you don’t have to worry about getting an out-of-date theme. They’re also fully responsive, so they’ll look just as great on your phone as on your laptop.

These themes are all highly customizable and packed with features, so keep reading to check out the best themes available for an established or aspiring makeup artist.

Here are my top picks for best makeup artist WordPress themes for 2024.

  • 1. Biagiotti by Mikado Themes (Themeforest)


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    Theme Description

    Biagiotti will bring an air of sophistication to your site with its gentle color palette and elegant typography. If you want to create a strong brand effect the moment visitors arrive, this is the theme.

    Biagiotti has six different demo sites prepared with different homepage designs (click the button above to see them now). While the general style stays the same, the demos really show up the wide range of this theme’s capabilities. For instance, you might be planning a simple website to advertise your styles. Still, thanks to the WooCommerce integration, you can add a full eCommerce store to your website with Biagiotti.

    The one-click demo importer allows you to instantly copy a demo site onto your own WP site, which makes setup easy. There are also plenty of tutorials and customer support available should you need help getting started with this beautiful theme.

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  • 2. Ekko Makeup Artist by Key Design (Themeforest)

    Ekko Makeup Artist

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    Theme Description

    This theme’s clean and spacious style is sure to make a strong first impression on your visitors. With a professionally designed theme like Ekko, you’ll have more clients coming in the door each week. Use it to boost your personal brand and share your client portfolio.

    Besides the gorgeous aesthetic, Ekko stands out for its extreme customizability. There are dozens of pre-designed template blocks you can add to any page. Using these blocks, you can create entirely custom page templates. Even better, you can import the demo site featured above to recreate it on your domain instantly.

    Ekko is completely responsive, which means it will look awesome on mobile devices and laptops. The code behind-the-scenes follows WordPress best-practices and is search engine friendly. That’s important for any competitive makeup artist that to show up in Google for more searches.

    Overall, Ekko is an excellent option for your business’ website.

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  • 3. Divi by Elegant Themes

    Divi makeup artist template

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    Theme Description

    In the screenshot above, you can see Divi’s template made for makeup artists. It includes everything you need to create a nice website, including client photos and a booking form. It gets better.

    Divi also has layouts for barber shops, nail salons, and fashion blogs. You can mix and match any of these pre-made templates to create the perfect style for your site. All of them can be imported in moments and applied to any page you like.

    Divi has a unique page builder that lets you work visually while previewing your site. There are dozens of modules you can drag-and-drop into place to customize your site. Overall, it’s an awesome theme for building a website and includes some valuable bonus perks too. Click the link below to see the premium plugins and other upgrades includes.

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  • 4. Astra by Brainstorm Force

    Astra makeup artist template

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    Theme Description

    Astra is intuitive, highly customizable, and free. You only need to pay if you choose to get one of the premium templates like the makeup artist template featured above. In this template, you’ll find a gorgeous aesthetic, interesting photo gallery layouts, and call-to-action inviting visitors to make their first appointments.

    With the Astra theme, you get basic styles that work well with the Gutenberg post editor and a drag-and-drop editor for the header and footer. The rest of the magic takes place with the page builder integration.

    Using Elementor, Beaver Builder, or any other top page building plugin, you can drag-and-drop the pre-designed elements into your site. Designing even one part of a page from scratch is a ton of work. This system makes the site creation process infinitely simpler because every element you add looks beautiful from the start.

    If you want to find out why everyone is raving about the Astra theme, click the link below to learn more.

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  • 5. Makeup by CMS Super Heroes (Themeforest)


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    Theme Description

    The Makeup theme has a bold and colorful style. This theme strikes the perfect balance between professional and friendly, approachable design.

    Makeup has been designed with makeup artists in mind. You can use templates to sell your services, show off image galleries, add a custom logo, and include a personal bio. It will serve freelancers and small businesses equally well.

    This premium theme comes with a handful of popular features, including a booking calendar so clients can schedule appointments, WooCommerce compatibility for selling physical or digital products, and tons of beautifully designed templates. If you want to build your brand as a makeup artist for weddings, or any other market, you can’t go wrong with the Makeup theme.

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  • 6. Makeup Artist Pro by MW Templates (Themeforest)

    Makeup Artist Pro

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    Theme Description

    I like Makeup Artist Pro because it’s much simpler and more straightforward than other themes. The homepage gets right into the essential aspects of the site so you can grow your business.

    Makeup Artist Pro is a great choice for the individual or freelance makeup professional. The layout lets you sell yourself as much as your services. Throughout the template, there is a great balance between information/education content and sales.

    If you aren’t interested in fiddling with your site, this theme may be the best choice. It doesn’t have as many customization options as other themes listed here, so there are a lot fewer options to get through. If you don’t love the demo design or want to make drastic changes, you’ll likely want to pick another theme like Oshine, which is highly customizable.

    Regarding the features in Makeup Artist Pro, you can switch between light & dark mode, choose from hundreds of fonts, and modify the layout with custom widgets

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  • 7. Oshine by Brand Exponents (Themeforest)

    Oshine multipurpose theme

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    Theme Description

    Oshine is one of the only multipurpose themes in this list. If you want a high degree of control to make your site just right, or if you genuinely enjoy customizing sites and working with WordPress, then Oshine will be an excellent choice.

    While Oshine is a multipurpose theme, it has a special emphasis on fashion. You won’t find a demo specifically for a makeup artist, but you can see how it can adapt to your needs with a little vision. Oshine is really quite gorgeous and has a consistent, modern style.

    You can create pretty much any design or template you want with this premium theme. Make a modern website for a nail salon, hair salon, or beauty blog. Add filterable galleries, forms, products, pricing tables. You name it! Every aspect of the theme can be customized via the sleek built-in page builder, Tatsu.

    The reviews for Oshine are overwhelmingly positive, with a 4.8/5 average from nearly 800 reviews. If you want a theme you can reuse for more sites, Oshine is one of the top templates on this list.

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  • 8. Beauty Pack by Nicdark (Themeforest)

    Beauty Pack

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    Theme Description

    Beauty Pack is an attractive theme with great use of visuals and color. If you plan on including lots of personal portfolio work and other images, this theme will work quite well for your practice.

    By integrating with the bundled Visual Composer plugin, Beauty Pack allows you to create completely custom layouts. You can see how some of these pages are built from various “blocks” of content in the demo sites. Use Beauty Pack to sell makeup services for brides and bridal parties, hair shows, and private clientele.

    This theme will take a little longer to set up due to the many options, but it’s certainly a full-featured theme. You can add pricing tables, header images on any page, videos, and galleries wherever you’d like. There’s even WooCommerce for product sales and a timetable so customers can book appointments.

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  • 9. Kendall by Elated Themes (Themeforest)

    Kendall beauty WP theme

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    Theme Description

    Kendall has a light and graceful aesthetic that fits the hair and makeup industry well. It’s a multi-faceted theme that can serve sites with any number of goals. For instance, you can use it to sell products, get more clients, show off an artistic portfolio, or grow a social media following.

    You’ll need to check out a few of the demos to see what Kendall is capable of. This theme has some wildly different layouts that give it a very different feel than the screenshot above. That said, there is consistency between the demos. Kendall always uses white space, crisp images, and creative typography to make attractive web pages.

    One of the more interesting features of Kendall is the presentation pages. You can these to show off one product or example of your work in a totally gorgeous template. The portfolio galleries are also an excellent way to show prospects the work you’ve done for previous clients. Add in custom colors and fonts, and Kendall is an extremely flexible premium theme for makeup artists.

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Which makeup artist theme is right for you?

Thanks for checking out this list of top themes for makeup artists! You may be wondering now, “which theme should I pick?”

Divi includes a visual builder and a handful of premium plugins with your purchase, making it an excellent value.

If you’re looking for something highly customizable that works with all the top page builders, go with Astra instead. It’s great for building multiple websites too.

Lastly, Biagiotti is a quality theme worth using for its elegant style.

When picking the best theme for your site, check out all of the demos and review the features. The right balance of design and flexibility will allow you to create a site you’ll love.

Thanks for reading this collection of the best makeup artist WordPress themes.

Ben Sibley
Ben Sibley
This article was written by Ben Sibley. He is a WordPress theme designer & developer, and founder of Compete Themes.